Mercedes-Benz races into the cloud
Mercedes-Benz teamed with Accenture to create smoother online journeys with a much faster content-delivery capability using cloud technology.
Mercedes-Benz's leaders recognized that it had a fragmented and inefficient online presence, with multiple customer-facing views and online portals. They set out to unify the environment and believed that the cloud would enable them to roll out new content, functionality and features—such as its car configurator and test drive booking app—more quickly.
"The Accenture AWS Business Group was formed to help customers like Mercedes-Benz.io transform their businesses and innovate faster than ever before."
— NIKO MYKKANEN, EMEA Partner Lead – AWS
The company worked with Accenture and Amazon Web Services to bring its vision of a unified online experience to life through a consolidated cloud-based solution in order to meet customer demands.
Mercedes-Benz now has one consistent platform for delivering engaging and relevant experiences to customers, with the ability to continually improve services.
"With its marketing and sales groups taking advantage of the security, scalability, and low cost of the AWS Cloud, Mercedes-Benz's digital service is set to become as legendary as its cars."
Mercedes-Benz had a fragmented and inefficient online presence. The company worked with Accenture and Amazon Web Services to bring its vision of a unified online experience to life through a consolidated cloud-based solution. Within a four-month period, the team deployed the new solution to 18 countries. That speed of implementation was unprecedented for Mercedes-Benz. Over three million unique visitors access the solution each month, and the number of happy customers only continues to grow.
"The solution's speed enables us to continually improve our customer experiences. By bringing out functionality or information as quickly as we now do, we are able to get timely feedback from customers and incorporate that feedback into our work."