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Copywriting Analyst - Mandarin Support

Kuala Lumpur Job No. r00186096 Full-time

Job Description

Role Description

  • Produce clear, SEO-friendly, succinct, and engaging product descriptions, against own brand guidelines. Aimed at meeting customers' demand for information and help improve their understanding of the product offering on the e-commerce portal. When writing copy, you must consider keyword density and prominence, tone, style, and readability.

  • Develop and deliver outstanding copy that supports the business commercial priorities. Ensuring all copy requirements are developed and delivered on time to meet client and brand expectations/requirements for the category, events and promotional projects.

  • Work with the team to fully understand the production required, then own the execution of that plan to deadline and the right standard.

  • Develop positive working relationships across the product induction and buying team to make sure the content is produced and published on time.

  • Ensure the accuracy, quality and on-brand tone of voice of all your own work.

  • Ensures translation of assets for the needs of local markets.

  • Implementation of product and promotional content from the clients’ asset libraries.

  • Translating content analytics and performance reports into meaningful recommendations to optimize site and app content “on-the-fly”.

  • Works with local market teams to prioritize requirements for site and promotional content.

  • Assess and act on content performance reports.

  • Proactively highlighting and assessing key finding from campaign, content, and customer service reports.


Role Qualification

  • University Degree / Bachelor’s degree is necessary and\or certifications are necessary.

  • Understanding of how beauty & personal care product descriptions & F&B should be written.

  • Must have copywriting experience writing product descriptions for beauty & personal care brands.

  • Preferably 3-5 years of copy writing work experience in eComm/eContent operations.

  • Working knowledge of commerce & content platform experience (Lazada, Shopee, Tokipedia, Amazon, etc...).

  • Knowledge of SEO, analysis, and site optimization.

  • Proofreading, attention to detail and accuracy both in terms of grammar and information.

  • Good communication skills, and familiar with presenting data and insight.

  • A sense of the beauty & personal care products, a good holistic understanding of the digital landscape and wider retail environment.

  • Outstanding time management skills, ability to multi-task and prioritize workflow.

  • Cultural awareness and international experience.

  • Proficiency in speaking, reading and writing Mandarin and English.


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