Our survey of travel executives—part of an extensive cross-industry analysis of over 1,600 C-suite executives and data science leaders from the world’s largest organizations—reveals that most travel organizations are barely scratching the surface in AI.
Just 13% of travel companies have the AI maturity today to unlock its full potential. We call them the AI Achievers. AI Achievers are different because they know that success with AI is a science and an art. It’s where the science of algorithms meets the art of organizational adaptation.
As early successes build confidence in AI as a value-driver broadly, we estimate that across industries, AI transformation will happen much faster than digital transformation—on average, 16 months faster. What does this mean for Travel specifically? It creates a clear sense of urgency for action.
After all, leaders haven’t forgotten what happened to Travel’s digital laggards. Those still in business today continue to play catch up.