Fjord Trends 2022: The new fabric of life
The rising individualism underlined by a “me over we” mentality presents new challenges and opportunities for employers and brand owners alike.
When designing for the balance between affordability and sustainability, organizations need to decouple innovation from the notion of "new".
As brands capitalize on opportunities in the metaverse, we encourage open debate around the ethics relating to who people are and what they do there.
Increasingly, brands will likely compete with one another on information layers—if one brand owner decides not to include them, a rival brand might.
Visibly caring for customers builds brand trust. It means aligning with moments that matter, creating new services, and harnessing technology.