It is time for media companies to reinvent ad sales as tech giants overtake legacy media brands in global digital ad revenues.
Understand your customers at a deeper level
Technology is connecting audiences with content, information and services. Leaders say 34% of budget is spent on channels they didn't know existed five years go. It is now critical for media operators to understand, and deliver, on audiences demands.
Virtual and digital worlds are blending and audiences are wedded to personalized experiences—as a reality.
AI on demand
Audiences expect to engage with platforms that “get them.” AI with Machine Learning can provide data and automation.
Delight with veracity
Today’s audiences are inundated with marketing messages—both real and fake. Marketers need to map the customer journey to deliver experiences.
Featured: Turning TV advertising back on
TV advertising a significant part of TV companies’ revenue mix (predicted to be more than one-third by 2022). To reignite growth and turn advertising back on, TV companies need to harness the power of new technologies and make significant changes to their operating models and organization.
Leveraging process automation, advanced analytics and AI, the Accenture Multimedia Advertising Platform accurately predicts customer advertising preferences.
While prioritizing privacy compliance, the platform can forecast highly qualified audience impressions over any digital platform—resulting in increased monetization of ad inventories across all digital sales channels.
The Accenture Multimedia Advertising Platform empowers companies to move from a media-driven to a result-oriented advertising approach.