A great shift is taking place, from platform powerhouses to people-powered social commerce. Capitalizing on this shift to social commerce first requires platforms to create human-centric ecosystems that empower people – as buyers, creators, sellers or brands to discover, research, buy and sell the things they love and need. It also requires a deep understanding of every kind of user to create true value for consumers and businesses alike.
Social media is made up of millions of macro and micro communities catering to the likes, dislikes, dreams, and ambitions of every person on the planet. To deliver on the promise of social shopping, platforms and brands must come together to match interactive social experiences with flawless commerce basics.
Accenture is delivering on the promise of technology and human ingenuity to help our clients build a more human marketplace that creates value for businesses, consumers, creators, and curators.