SALES AND COMMERCE
Why B2C commerce matters
of consumers find positive experiences with a brand across sales channels to be more influential than great advertising
of consumers around the world are now purchasing through digital commerce channels
of global consumers expect companies to address their changing needs in new ways
of Chief Sales Officers plan to increase spending in customer experience
Fragmented shopping experiences mean fewer sales
Improve your sales and efficiency with strategies that span all channels: direct-to-consumer, retail, and marketplace.
What you can do
Define your target audience and work to understand their shopping habits. Then, use their preferences to improve your physical and digital commerce strategy.
Create a consistent brand experience across all channels of commerce — from brand identity, to packaging and messaging, to pricing and promotional strategy.
Build and improve your e-commerce website for conversions using a flexible, scalable technology stack.
When selling at retail, manage all your channels and complexities together — net-new listings, pricing strategy, end-cap design, advertising, all of it — across all your retailers.
Once you have your omnichannel commerce strategy in place, find the right shoppers on the right channels. How? Use digital media, retail media and shopper marketing strategies.
Pay close attention to ongoing analytics and insights across all channels. Use what you learn about your customers’ behavior to continuously improve your commerce strategy.
What’s trending in commerce