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SALES AND COMMERCE

Increase B2C sales across all channels

Why B2C commerce matters

65%

of consumers find positive experiences with a brand across sales channels to be more influential than great advertising

94%

of consumers around the world are now purchasing through digital commerce channels

67%

of global consumers expect companies to address their changing needs in new ways

49%

of Chief Sales Officers plan to increase spending in customer experience

What you can do

Define your target audience and work to understand their shopping habits. Then, use their preferences to improve your physical and digital commerce strategy.

Create a consistent brand experience across all channels of commerce — from brand identity, to packaging and messaging, to pricing and promotional strategy.

Build and improve your e-commerce website for conversions using a flexible, scalable technology stack.

When selling at retail, manage all your channels and complexities together — net-new listings, pricing strategy, end-cap design, advertising, all of it — across all your retailers.

Once you have your omnichannel commerce strategy in place, find the right shoppers on the right channels. How? Use digital media, retail media and shopper marketing strategies.

Pay close attention to ongoing analytics and insights across all channels. Use what you learn about your customers’ behavior to continuously improve your commerce strategy.

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