Technology disruption is reshaping the media agency landscape as we know it. This is an opportunity to start doing things differently and drive serious business outcomes, but organizations are being held back by traditional models that cannot fulfill the promise of modern digital advertising.
What's more, discontent is mounting around lack of data ownership and transparency in the media supply chain and misaligned incentives.
New data-driven technologies are emerging that help advertisers see through their spend and take greater control of the media supply chain. Our transparent programmatic services cut out complexity and give control of your spend and data.
A PROGRAMMATIC STRATEGY TO TAKE BACK CONTROL
Advertisers understand that to take control of their media supply chain they need to own their technology and data. The difficulty lies in finding a transparent partner who can aid the transformation and reveal opportunities to unlock ROI from their ad spend.
Whether an advertiser is just looking for a new agency partner or looking to transition their media buying in-house, Accenture Interactive provides programmatic services that help marketers drive value from their media dollars and build an advertising ecosystem that they can trust.
We do this by providing integrated services to help marketers achieve greater cost transparency, take advantage of their data and design audience-driven campaigns. Our approach is unique; we don't arbitrage media and we leverage Accenture's global delivery footprint to integrate strategy, creative, data, technology and analytics together, creating superior outcomes that simply wouldn't be possible otherwise.
Brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house or partially begun the process, with plans to continue further down the path.
PARTNERS WITH IAB
We've partnered with the Interactive Advertising Bureau (IAB) to realize this vision of a new media model built for transparency. IAB is a trusted voice in the digital media industry and, as a strategic partner of IAB Programmatic + Data Center, we help them set priorities, strategies and deliverables for the industry's leading companies. We've also conducted joint research to explore the role that programmatic plays in the broader digital media ecosystem and how it is evolving, especially with the changing regulatory environment around data privacy.
HOW WE HELP
We work side by side with our clients to help deliver hyper-relevant customer experiences.
Programmatic media strategy, planning and activation
We help advertisers run transparent and scaled paid media campaigns across search, social, video, display and more.
Ad tech implementation and support
We help advertisers and publishers deliver flawless experiences at scale and speed with the power of our global network.
We help advertisers develop the people, process and technology needed to take back control of their media capabilities.