Media consulting

We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.

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Media & Entertainment Spotlight: Issue 1

The Future of Media & Entertainment Marketing

New paths to growth in the media industry

The traditional media industry is struggling to redefine its place in the world. The COVID-19 pandemic prompted more people to seek new forms of home entertainment, creating an opportunity for platforms and new video-streaming entrants to move in. Successful media companies have already transformed to support new value chains.

Differentiation and relevance are key. But the time to act is now. Powered by three value plays, dynamic products and services and an agile business model, traditional media companies can redefine their place in the market landscape as relevant, profitable players. Create a differentiated user experience by becoming an Aggregator; reimagine audiences and market opportunities as a Consumer Media Company or leverage a universe of ecosystem partners, content creators and distributors to create an integrated user experience as a Lifestyle Media Platform.

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Listen now: Overcoming streaming's pain points

Tune into John Peters and Eric Steinberg

Case studies

Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.

Accenture helped Disney Studios’ StudioLAB build and pilot a scalable platform to deliver an interactive movie poster content experience.

ESPN selects Accenture as its Innovation and Founding Consulting Partner for the ESPN Edge Innovation Center.

Sanoma uses a multi-cloud strategy to accelerate innovation in learning solutions.

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Media and entertainment industry news

Learn more about Accenture’s Media & Entertainment industry practice in the news.

Google, Accenture Help Create 5G AR Experience at Marvel Stadium

The project is another step in making it one of the most technologically advanced stadiums in the world.

ISBA launches phase three of Origin cross-media measurement

ISBA has selected Accenture to manage this phase and build the cloud-based technology infrastructure for Origin.

Accenture and Whip Media Report: Streaming’s Complex Consumer

A new report explores why streaming services must develop a broader understanding of their viewers and what they watch across multiple platforms to stay competitive.

Three big 2022 NAB Show trends

Innovation in streaming, cloud technologies and the future of M&E marketing will be key NAB Show trends, Accenture believes.

Streaming Into 2022: Key Battle Lines

A top trend for streaming companies in 2022: Content Aggregation. We talked with Variety about making the consumer experience easier and more enjoyable.

Advanced advertising seen as reshaping new TV business model

Networks and stations are turning to advanced advertising technology to deliver incremental reach advertisers crave and immersive experiences for viewers.