Communications and Media

Media consulting

We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.

Resilience. Relevance. Agility.
Resilience. Relevance. Agility.
What We Think
Case Studies
Media and Entertainment Industry News

Resilience. Relevance. Agility.

The traditional media industry (video broadcasters, programmers, studios) is struggling to redefine its place in the world. The COVID-19 pandemic prompted more people to seek new forms of home entertainment, creating an opportunity for platforms and new video-streaming entrants to move in.

The linear media production, advertising and distribution model is gone, and only those willing to transform their business model are likely to survive. Successful media companies have already transformed to support new value chains. Such a shift requires scaled-up production and delivery operations and a willingness to field-test new delivery models.

Differentiation and relevance are key. But the time to act is now. Powered by new value plays, dynamic products and services and an agile business model, traditional media companies can redefine their place in the market landscape as relevant, profitable players. Are you ready to start the evolution towards your new future?

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Capabilities

Intelligent advertising services

Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively.

OpenAP. TV's advanced audience platform

OpenAP is the television industry’s first open platform for cross-publisher audience targeting and independent posting.

Digital StoreFront

Time is money. Interface development with speed and agility.

Multimedia advertising platform

The Accenture Multimedia Advertising Platform empowers companies to move from a media-driven to a result-oriented advertising approach.

Metadata intelligence platform

Use content data across the supply chain for global expansion, viewer engagement, customer retention and enhanced user experience.

Digital video solutions

Enabling content creators, broadcasters, operators and communication service providers to translate vision into value.

Video solutions

The changing dynamics in the video industry and explosion of data results in continuously evolving customer expectations.

Video analytics services

Harness the power of data to strategize and refine solutions, tap into new business models and be hyper-relevant to evolving customer needs.

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What we think

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The value of a platform in media & entertainment

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In 2019, for the first time, consumers spent more time on digital media than on any other format. To compete, and win, in this massively disrupted landscape, traditional media and entertainment businesses need to transform on three critical fronts:

Establishing direct customer channels

Develop a direct relationship with end customers, as traditional wholesalers are now positioned to become retailers through platform enablement.

Becoming an intelligent enterprise

Shift value to creators based on customer engagement and become a more intelligent enterprise to extend customer lifetime value.

Expanding monetization

Expand monetization beyond subscription, taking into account the long-tail opportunity of the digital economy as a lever for unleashing trapped value.

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Case studies

Unlocking the value of data in advertising

Unlocking the value of data in advertising

Manzoni partners with Accenture to reinforce its leadership position in advertising.

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Enabling a world record streaming service: Hotstar

Enabling a world record streaming service: Hotstar

Hotstar leverages Accenture Video Solution to build a scalable and resilient video streaming platform.

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Firing on All 4 cylinders

Firing on All 4 cylinders

Delivering world class experiences at Channel 4.

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The transition to technology driven telco accelerates

The transition to technology driven telco accelerates

Vodafone partnered with Accenture to transform their global finance organization and deliver one of the largest migrations in SAP’s history.

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Media and entertainment industry news

Learn more about Accenture’s Media & Entertainment industry practice in the news.

IDC MarketScape names Accenture a Business Consulting Leader

Accenture has been named a leader in the 2020 IDC MarketScape: Worldwide Business Consulting Services Vendor Assessment.

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Communications service providers hold the key to unlock the future home ecosystem, according to new book from Accenture

"The Future Home in the 5G Era" provides a roadmap for companies eager to make connected living a reality at a time when we need it most.

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Traditional cable and wireless brands are catching up to big tech and digital brands in terms of customer affinity

Accenture's "Global Keep Me Index" survey shows that traditional comms and media companies are stepping up in the competition for digital mindshare.

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Channel 4 extends “All 4” partnership with Accenture in Leeds​

Initiative aims to bring new roles and digital innovation to broadcaster’s streaming platform.

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