India’s spend on extended reality (XR) technologies is experiencing significant growth. The impact of these technologies—augmented reality (AR), virtual reality (VR) and mixed reality (MR)—is being felt across myriad industries, notably healthcare, hospitality, education and retail. No doubt, XR could usher in improved safety for workers, enhanced customer experience and advanced learning. However, it could also exacerbate cyber attacks and privacy breaches since such immersive technologies leverage sensitive data that could be misused. For XR to flourish responsibly in India, policymakers, entrepreneurs and behavioral experts, among others, must form ecosystems that provide a secure infrastructure and strong incentives to encourage innovation and wider adoption.