Let the daylight in
Making the complex feel easy
People find it difficult to perceive the benefits of roof windows before they have seen them in their own homes, so we put that experience in their hands. VELUX asked us to go beyond static images, to render 3D rooms that customers could fully explore dynamically, the potential of what their home could become. Moreover, we needed to create a global solution for all of VELUX markets. The solution was one app that was dependent on the user’s phone settings – in terms of region and language – so the user would be able to play around in the app in the user’s preferred language no matter the location.
We knew we were catering for home-owners with differing levels of aptitude – both in relation to renovation and to digital technology – so it was crucial that the service would feel straightforward to use. We set out to design an instinctive service that people would immediately understand, and that would enable them to create a realistic rendering within minutes.