OpenAP. TV’s Advanced Audience Platform.

OpenAP is the television industry’s first open platform for cross-publisher audience targeting and independent posting.

Today’s Advanced TV advertising challenges

For the last few years, the demand among agencies and advertisers for advanced segment targeting on TV has increased substantially, yet there are challenges to widespread adoption of Advanced TV advertising.

Scalability

Inability to scale advanced TV advertising solutions across the publisher ecosystem.

Inconsistency

Inconsistent audience definitions established across broadcasters, agencies and advertisers

Transparency

A lack of campaign performance transparency which can be remedied with independent and consistent reporting.

Complexity

Complex operating models across the Advance TV Advertising ecosystem.

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Revolutionizing the Advanced TV market

OpenAP is the television industry’s first open platform for cross-publisher audience targeting and independent posting.

Data agnostic, with relevant data sets used in audience buying. OpenAP will support advanced data-driven marketing, while maintaining the integrity and transparency of traditional buying and measurement.

Founded by a consortium of television publishers and is open to all publishers with the intent to make it an industry standard.

Accenture on OpenAP

Accenture is a credible independent 3rd party bringing transparency, consistency, security, and scalability. We’re well-versed in building large scale, mission-critical systems and a trusted advisor in the media industry with a long track record of providing services to brands for validating and protecting their media investments.

Accenture | Shad Family Open AP

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News

Why Coronavirus may spark the next TV advertising revolution

Amid enormous uncertainty and disruption, the way forward becomes clear: The future of TV is about audience.

OpenAP is open for business

Advanced TV consortium OpenAP has officially launched its audience-based buying tool, called the OpenAP Market.

TV networks are using a new strategy to sell ads more like Google and Facebook

OpenAP is officially launching a marketplace letting advertisers buy across digital and linear TV programming.