Media-Morphosis

We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.

COVID-19: WHAT TO DO NOW, WHAT TO DO NEXT

Helping SMBs outmaneuver uncertainty

Transforming media and entertainment businesses

Digital is disrupting entire value chains and business models across many industries. For businesses in the media and entertainment industry, it provides exciting new growth opportunities. To grasp them, you need a clear and flexible vision and a bold transformation approach.

Accenture is helping media businesses design, pilot, and scale new products and offerings faster, allowing them to tap into growth and rotate to the New.

The value of a platform in media & entertainment

In 2019, for the first time, consumers spent more time on digital media than on any other format. To compete, and win, in this massively disrupted landscape, traditional media and entertainment businesses need to transform on three critical fronts:

Establishing direct customer channels

Develop a direct relationship with end customers, as traditional wholesalers are now positioned to become retailers through platform enablement.

Becoming an intelligent enterprise

Shift value to creators based on customer engagement and become a more intelligent enterprise to extend customer lifetime value.

Expanding monetization

Expand monetization beyond subscription, taking into account the long-tail opportunity of the digital economy as a lever for unleashing trapped value.

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Case studies

Manzoni partners with Accenture to reinforce its leadership position in advertising.

Hotstar leverages Accenture Video Solution to build a scalable and resilient video streaming platform.

Delivering world class experiences at Channel 4.

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Media and entertainment industry news

Learn more about Accenture’s Media & Entertainment industry practice in the news.

IDC MarketScape names Accenture a Business Consulting Leader

Accenture has been named a leader in the 2020 IDC MarketScape: Worldwide Business Consulting Services Vendor Assessment.

Communications service providers hold the key to unlock the future home ecosystem, according to new book from Accenture

"The Future Home in the 5G Era" provides a roadmap for companies eager to make connected living a reality at a time when we need it most.

Listen: NBCU’s Linda Yaccarino and Accenture’s Mike Chapman on Peacock’s potential for rethinking ads

Variety’s podcast, Strictly Business, explores how a new streaming service will give NBCUniversal a shot at reinventing TV advertising as we know it.

Traditional cable and wireless brands are catching up to big tech and digital brands in terms of customer affinity

Accenture's "Global Keep Me Index" survey shows that traditional comms and media companies are stepping up in the competition for digital mindshare.

Channel 4 extends “All 4” partnership with Accenture in Leeds​

Initiative aims to bring new roles and digital innovation to broadcaster’s streaming platform.