Spotlight on Communications and Media industries

Explore Accenture’s Communications and Media industry practices.

Communications consulting

Discover how we're helping CSPs reinvent by updating tech and operating models, adopting new growth models and driving hyper-personalization.

Media consulting

We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.

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Case studies

Accenture helped Rakuten Mobile build the world’s first fully virtualized cloud-native telecommunication network.

Vodafone partnered with Accenture to transform their global finance organization and deliver one of the largest migrations in SAP’s history.

Helping customers self-serve and personalize their in-home connectivity provides a new path to growth.

Manzoni partners with Accenture to reinforce its leadership position in advertising.

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The B2B opportunity

Even before the COVID-19 pandemic, disruptive forces had redefined the communications industry leaving the business to business (B2B) telco market with stagnating revenue in traditional connectivity services. At the same time, small- and medium-sized businesses (SMBs) need to carry out a digital transformation across business functions and, as a result, have become an area of increasing focus and importance for CSPs.

For large enterprises, 5G and cloud are seismic breakthroughs that will fundamentally change the CSP technology and network ecosystem. CSPs have the opportunity to reimagine the value chain where network becomes the extension of the cloud and the edge and is the new control point for enterprises. These industry forces have elevated B2B as the biggest growth opportunity for CSPs.

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