Digital Marketing Strategy Associate Manager
We are looking for an ambitious, sharp and highly motivated digital performance specialist to join our team of world class media consultants on the Media & Marketing Performance Practice at Accenture Song.
What interesting work does the team do?
The Media & Marketing Performance practice delivers a totally transparent, value oriented, performance driven media offering to clients, while embedding the power of creativity and connections thinking into their approach to media.
We work with local and international clients to create business growth by maximising their media investment and helping them regain control of their media function.
In practical terms, we work across three strands – media consulting (first party data, ad tech), planning and investment (media strategy, e-commerce, connections planning, investment management) and deployment & buying (digital media buying and optimisation across search, social and programmatic, SEO, reporting & dashboarding, analytics).
The role:
We are seeking a digital specialist with over 7/8 years of experience to join the team and lead digital media projects with large clients. This role reports to the Media & Marketing Performance Practice Lead.
You will be an expert in using digital media to drive ROI and have particular aptitude in paid search, social and programmatic. Hands on digital buying expertise would be a bonus.
Knowledge of or hands on experience with first party data strategy/management and e-commerce would be preferable.
You will bring an ambition to this role and constantly be searching for new opportunities to deliver returns for our clients. You will be comfortable with using various tools to analyse data and optimise performance.
You should have a strong opinion on how clients can use first party data to transform the way they communicate with customers.
This role will be client facing and offers a high level of autonomy, so you must be competent to communicate with clients and able to manage a project end to end.
This is a ‘consulting’ role, not an Account Management role, so you must bring a business development mindset and be comfortable coming up with ideas, products and services to help clients get the most from their media spend.
In this role you will work closely with the other members of the practice to build a world class media offering. You will have access to the scale, capabilities and media buying power within the wider Accenture Song network.
You will also work closely with the other practices helping to embed a performance mentality within the agency.
While the role requires an individual who has a high level of experience in digital performance marketing, candidates must also have respect for and some knowledge of broader ‘traditional’ media channels and their role in the media mix.
Key Responsibilities:
Performance Marketing Strategy & Consulting
Work closely with other agency practices to deliver collaborative, high quality, strategic proposals and manage projects end to end.
Deliver analytical and innovative digital performance thinking, be able to use all key industry tools to drive insight and robust recommendations.
Comfortable building cases for investment or de-investment in both traditional and digital media channels.
Knowledgeable on data strategy and the e-commerce landscape.
Performance Marketing Delivery
Strategise, execute, manage and oversee all digital advertising including PPC, display advertising, remarketing, paid social, and other online advertising channels.
Analyse and report on key performance data, finding real insight in data sets to help drive growth.
Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI
New Business & Practice Growth
Build a strong relationship with mid to senior level clients, creating opportunities to expand the agencies relationship. Find ways for the practice to add value within the wider agency, bringing media and performance value to wider ‘creative’ or ‘strategy’ briefs. Look for new revenue opportunities based on existing internal and companywide skillset.
Act as a ‘performance marketing’ expert for the agency, adding value where relevant.
Experience/Skills Required:
Your background might be within digital strategy, planning or buying in a ‘traditional’ media agency or working client/platform side in a Performance Marketing role. You may also come from a consulting or auditing background.
Key experience would include:
Technical
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Hands on experience of digital/social media buying.
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Proven ability to craft digital media strategy and campaigns that have delivered growth.
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Budget management and commercial experience.
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High level of digital media strategy and planning experience.
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Understanding of broader media strategy and marketing science trends.
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Knowledge and ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey.
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Respect for creativity and the creative process.
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Strong knowledge of all major analytics tools.
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Highly developed verbal and numerical skills, demonstrated numerate ability.
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Visionary and has an interesting opinion on the future of media.
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Comfortable working from the highly strategic to tactical delivery.
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Professional certification in platforms like Google & Facebook.
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Creative, integrative thinker - able to pull together multiple viewpoints and understand broader marketing & business problems.
Personal
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Enjoys executing at pace and working within ambiguity.
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Highly personable - a ‘team player’ who can fit into a high functioning team and build rapport with clients and other stakeholders.
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Affinity with Accenture Song and particularly the Media & Marketing Performance Practice’s mission and vision.
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A true ‘people person’ – multicultural experience and experience of diverse teams is a must.
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Agency experience is a plus.
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Business development capabilities with strong commercial lens.
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Has a creative spark, is agile and has a strong problem-solving capability.
Qualification/Training:
A Level 8 degree in a relevant area such as Marketing, Digital Marketing, Analytics would be desirable, but we do value aptitude, attitude and relevant experience over qualifications. Demonstrating an interest in continuous improvement and upskilling will be looked upon favourably.
Does this appeal to you? If so, we wish to hear from you.
At Accenture Ireland, in addition to a competitive base salary, you will also have an extensive benefits package which includes pension, private health insurance, discounted gym membership, emergency caring facilities, and 2 days’ leave per year for charitable work of your choice! Flexible working arrangements can be discussed depending on the position.
Please advise if you have any particular requirements, so we can look into arranging reasonable adjustments to the recruitment process. You can contact us at accessIErecruitment@accenture.com
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities. Visit us at www.accenture.com. #LI-EU
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