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Clarence Ma

BUSINESS STRATEGY CONSULTANT

HONG KONG

"I am very impressed by the investment the firm has put into our development. With all these opportunities, I always feel enthusiastic and prepared for my next challenge."

Why Accenture

As a fresh graduate, I think it’s great to be exposed to the firm’s truly end-to-end capabilities. During my 3 years here, I have worked with many client-facing teams we have in Greater China. I must say, the skillset and expertise each team brings to the table is unique and irreplaceable, while the experience of working on projects with different natures, in different geographies, and among different talents is absolutely exciting. I hope this will propel me in being a MD at Strategy & Consulting one day.

For us, there’s no typical day at work, while this is exactly what the beauty of strategy consulting entails! Our work life is very project-oriented, so it would vary greatly depending on the project nature, location and the team you are working with. Even working within each project, every day can be different depending where we are. Typically, we try to best understand the client’s problems and issues on hand and work with them to best tailoring the right solution for them.

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How I put change in motion

I am currently working as a Business Strategy Consultant within the Strategy Practice in Strategy & Consulting. Over the past 3 years, I have had a spike in my technical knowledge especially around building my expertise in hospitality, specifically in cruising and hotels.

Every project brings its own unique challenge, while in Accenture we can seek help, and understand and learn from those who have had experiences before.

As I continue to work on more E2E digital transformational projects, I have worked with a wide range of talents and teams within Accenture. We worked as a team to bring real value to our clients. For example, from my previous project with a Cruise client, the first strategy-led phase called for a close collaboration of the strategy team with the UI and UX designers. As I was tasked with customer research, I worked closely with a UX designer to construct a to-be customer journey incorporating service concepts. In the second phase of the project, where we implemented proposed solutions, I worked closely with our technology and management consulting colleagues. These have been my great learning experiences.

“We worked as a team to bring real value to our clients.”

What I get

On a previous project for an automobile client, I worked in a close-knit integrated team with the client to deliver an omni-channel retail customer strategy in a tight timeframe. Under the lean setup of the project team, I had the opportunity to sit between communications of our senior leadership and the client working team. In that project, I organized and conducted customer focus groups to gather insights on a sales strategy, where participants included both the client working team as well as real customers. With the research conducted, I worked closely with the client to deliver a final deliverable used as a read-out to the CDO (Chief Digital Officer) of the client group. I am very grateful that I was given the opportunity by our leadership to give a presentation of my findings to the CDO.

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