Customer-centric Supply Chain

Today’s customers expect more. A customer-centric supply chain is the key to unlocking differentiated service offerings that drive revenue growth.

A simpler way to modernize your supply chain

Kris Timmermans : Harvard Business Review

Prioritizing supply chain network customer experience

Future competitive advantage and growth will rest on supply chain networks that can deliver innovative and hyper-personalized products, services and experiences.

As consumer attention shifts rapidly toward services and experiences, customers expect companies to provide a more holistic package around the product. Supply chain networks play a crucial role in delivering these value-driven customer experiences.

For Chief Supply Chain Officers, making this happen is a highly complex endeavor. They need to adopt new supply chain network strategies that put the customer at the center of everything they do.


Cracking the supply chain strategy in the cloud.

Creating a customer-focused supply chain network

How do you create a customer-centric supply chain network? You need to rethink its design from the ground up, using five key building blocks to enable a relentless focus on customer needs.


Use data as an insight generation engine for new products and services designed around the customer.


Configure the supply chain network into an asset-light ecosystem that delivers customer experiences in unique microsegments.


Connect with external parties for real-time end-to-end visibility and integrated planning and execution.


Build a service-oriented operating model that leverages a hybrid workforce to deliver customer experiences.


Optimize day-to-day operations using analytics, performance monitoring and continuous innovation.

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Intelligent, customer-centered supply chain networks have never been more important not just to the bottom line, but to the world at large.

Accelerate the value with Accenture

Unlike traditional slow-burn transformations, Accenture can help your organization ensure a cash-positive journey to customer-centricity by identifying targeted cash flow and commercial interventions that accelerate value.


Increase revenue through value-added customer-centered services, improved availability and fewer lost sales.


Boost profit early by reducing costs and enhancing working capital efficiency through targeted interventions.


Enhance stakeholder trust with net-zero emissions targets, counterfeiting preventions, and other sustainable value chain initiatives.

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2-3-4 approach

Let Accenture help you drive an intelligent supply chain network transformation that ensures the organization can make customer needs its undisputed center of attention.


Engage in a two-hour C-level conversation on the vision for a customer-centric supply chain network powered by digital architecture.


Join a three-day virtual experience workshop to build out the vision, identify the size of the prize and scope out the roadmap.


Kick-start a four-month program to validate the vision, identify the capabilities needed, develop the business case and define the detailed roadmap.

Key offerings

As a leader in supply chain and operations, Accenture offers a range of best-in-class services to support a customer-centric supply chain network transformation.

Supply chain network end-to-end transformation

Build an intelligent, customer-centered supply chain network and transform your operations end-to-end. Read more.

Supply chain network technology transformation

Transform your supply chain network architecture into an enabler of profitable growth, with a digital core and advanced platforms. Read more.

Supply chain network operating model transformation

Unlock your human potential and restructure the organization and its culture to support growth. Read more.

Supply chain network managed services

Run, scale, and optimize supply chain networks that adapt to customer expectations and business opportunities. Read more.

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What we think

Supply chain & operations blogs

Reinvent and create agile supply chain networks that power enterprise value across a range of industries and markets.

4 ways the metaverse will benefits supply chain networks

Are supply chains ready to harness the power of the metaverse; Accenture’s Renato Scaff shares the emerging trends executives need to know.

How fulfillment can create a customer centric supply chain

Accenture's Patrica Cornet explains how can we put customers at the center of fulfillment to create a customer-centric supply chain.

Resilient and responsible: Tomorrow’s supply chains

To be future ready, supply chain management requires a human + machine approach. Accenture's Stephen Meyer explains.

Our leaders

Frequently asked questions

The way businesses approach supply chain management has changed. Once it was all about cost efficiency, speed and scale. Now it’s also about supporting future business growth. And that means reorienting supply chain network strategies, capabilities and priorities around a highly attuned understanding of what individual customers want, need, expect, and value. It’s why leading companies are reconfiguring their supply chain networks to support innovative and personalized products, services and experiences—for much more tightly defined segments of their customer base.

Reorienting supply chain management around customers needs a holistic approach. That’s because it means going back to first principles and rethinking how the supply chain network is designed from the ground up. It means collecting and understanding data from the whole value chain, plus external sources, to understand customers better. It means reconfiguring the supply chain network as an asset-light network able to adapt to the unique needs of each customer segment. It means radically enhancing connectivity to improve real-time visibility for supply chain network planning and execution. A service-oriented insight-driven operating model is also a key component, helping companies deliver innovative customer-centricity in the most efficient and optimized way possible.

Accenture’s graduated approach helps you chart your own path to greater customer-centricity in supply chain management. We start with a two-hour C-level conversation where we set out the vision and describe the supply chain network technology that can deliver it. We follow this up with a three-day workshop leading to a four-month program to define the capabilities needed and the detailed roadmap.