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A new wave of social-seeking gamers is driving industry growth to the next level

This is the first in a series of three articles exploring gaming’s explosive growth. We’ll look at factors driving the industry forward, challenges that rapid growth generates, and how gaming companies can navigate opportunities and challenges ahead.

Gaming’s economic reach and impact

What’s driving this massive growth?

Everywhere, all the time

A new face for gaming

30%

of new gamers are under 25.

Welcome to social gaming

From product to service: New value-add user experiences win out

Christian Kelly

Managing Director – Strategy, Software & Platforms

Christian works with Communications, Media and Technology leaders to design business strategies that lead to high performance.


Paul Johnson

Senior Principal – Accenture Research

Paul leads global research for Software & Platforms, creating trends assessments and developing proprietary thought leadership.

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