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Accenture Extended Reality (XR) Services

The Accenture Extended Reality practice helps our clients imagine, create and deliver innovative XR experiences at enterprise scale.

  Tech Vision 2023

When Atoms meet Bits

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XR solutions for the enterprise

XR solutions can reduce costs, increase revenue and productivity, and improve customer experience. Accenture is the only end-to-end solution provider that delivers industry-specific XR strategy, delivery and managed services.

Metaverse

Start your journey where change, imagination and opportunity meet. Read more.

Immersive learning

Immersive learning is a highly effective way for organizations to deliver formal training while reducing costs through the use of XR technology. Read more.

Augmented Reality (AR) connected worker

AR provides the connected worker dynamic access to data and digital systems enabling them to be more efficient, accurate and safer.

Virtual merchandising

Using Virtual Reality (VR) headsets with embedded eye-tracking, virtual merchandising provides visualizing, testing and optimizing the design of physical experiences. Read more.

XR consumer journey

When embedded into an omni-channel consumer experience, companies can meet customer demands at speed and at scale.

Virtual experiences

Shaping new virtual-first experiences that drive breakthrough business growth. Read more.

XR unlocks new business value through an improved customer journey, optimized employee performance, and creating new content and services.

Engage, immerse and inspire with Extended Reality

Despite spending an average of $1,300 per employee annually on training, research proves that learners forget 70% of the content within 24 hours and nearly 90% in a month. It’s not surprising that over 90% of executives Accenture surveyed agree existing employee training methods need to be more effective for their workforce.

Engaging employees now means going beyond one-way training experiences to engage all the human senses. Typically, the more active the learning, the more effective the outcomes.

Immersive learning, an advanced form of active learning, uses technology to create fully simulated environments where learners interact with the experience—as close to the “real world” as you can get.

Explore the report

VR social events

How can companies improve employee morale and engagement while people are working remotely during the pandemic? To help leaders connect with teams in a meaningful way, Accenture has created a series of five immersive VR social experiences to be delivered throughout 2021, starting with an immersive holiday party. Take a look at the holiday party video to learn more.

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Field of View Podcast

The world of immersive technology is always in a constant state of flux, continuously advancing with the rule book being written by the second. Accenture’s Nick Rosa teamed up with the Academy of International Extended Reality to explore this wonderful world, with specialists from across the world providing their insight and view on where we are heading next.

WATCH THE PODCAST SERIES

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Virtual merchandising - building the business case

Accenture worked with Kellogg’s and Qualcomm to develop a virtual reality-powered solution that transforms how brands and retailers conduct market research. Take a walk-through with our Raffaella Camera and Patrick Costello:

Mobile VR with eye-tracking helps brands and retailers extend their reach to geographically dispersed participants, performing research faster, more affordably and at larger scale, while providing holistic conclusions.

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VR Merchandising Solution with Eye Tracking

Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research at a larger scale. See more.

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Case studies

Technology Innovation

Transportation of the future: Hardt Hyperloop

A revolutionary transportation network that will convey large volumes of passengers and cargo throughout Europe and the UK.
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Extended Reality

Crucial PPE training in virtual reality

PPE training is vital but wasteful, which is why we helped create effective virtual reality training modules.
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Extended Reality

Expedite assembly, reduce worker stress with AR

Accenture utilized existing content, and smartglasses to improve the efficiency of complex industrial tasks.
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Extended Reality

Safe, engaging and effective training with VR

A utility company worked with Accenture to create and test an immersive VR training initiative.
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Extended Reality

Augmented for surgical success—a reality now

First Microsoft HoloLens surgery in Latin America: How AR can change the surgical experience for doctors.
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Extended Reality

Reimagining the customer experience with XR

A team of service, digital and spatial experts worked to create a model for the restaurant experience.
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Extended Reality

Multiuser VR merchandising evaluation system

Improving the customer experience with a multiuser VR merchandising evaluation system.
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Artificial Intelligence

National Theatre

Enhancing the theatre experience for the hard of hearing.
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Accenture Interactive

Let the daylight in

Learn how VELUX used Virtual Reality to optimize their customer experience, offering a real representation of how daylight could enrich their homes.
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Blogs

Read the latest on Virtual Reality developments.

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Technology Innovation

Ways to save time and money with 3D content

We instead live in a world where multiple business units and functions are bringing the power of 3D content and XR into their ways of working.

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Technology Innovation

Virtual Reality training prepares hospitality workers for the next era of travel

The next era in travel is here. Leaders can use XR technology to shape the new realities they face — and we’re here to help.

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Technology Innovation

Tech4Good: Virtual Reality (VR) gives people a fresh start

Accenture partnered with Goodwill Industries International to use VR as part of our mission to use Technology for Good (Tech4Good).

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Technology Innovation

Using spatial experience ladder to define participant perception level

Spatial Experiences (SX) extend beyond traditional frames, to enter 3D realms where senses are engaged simultaneously in processing digital illusions.

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Technology Innovation

Designing Spatial Experiences that people would naturally inhabit

Moving from user experience (UX) to participant experience (PX)

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What we think

Federal IT Modernization

Federal extended reality: Merging the real and virtual world

With extended reality, federal agencies can reimagine how they operate while making data more accessible and digestible.
Technology Innovation

Engage, immerse and inspire with Extended Reality

Outlining the business case and strategy for how to go beyond and create an enterprise-wide immersive learning rollout powered by XR technology.
How Accenture Does IT

Going beyond with extended reality

Breakthrough technologies are enabling companies to co-create and prototype solutions—transforming the enterprise as we know it.

News

Our leaders

Dan Guenther

Managing Director – Go To Market and Thought Leadership Lead
LinkedIn

Nicola Rosa

Lead – Immersive Learning and Extended Reality, Europe

Shridhar Rajgopalan

Lead – Extended Reality, Growth Markets
LinkedIn