Accenture Extended Reality (XR) Services
The Accenture Extended Reality practice helps our clients imagine, create and deliver innovative XR experiences at enterprise scale.
XR solutions for the enterprise
XR solutions can reduce costs, increase revenue and productivity, and improve customer experience. Accenture is the only end-to-end solution provider that delivers industry-specific XR strategy, delivery and managed services.
Immersive learning
Immersive learning is a highly effective way for organizations to deliver formal training while reducing costs through the use of XR technology. Read more.
Augmented Reality (AR) connected worker
AR provides the connected worker dynamic access to data and digital systems enabling them to be more efficient, accurate and safer.
Virtual merchandising
Using Virtual Reality (VR) headsets with embedded eye-tracking, virtual merchandising provides visualizing, testing and optimizing the design of physical experiences. Read more.
XR consumer journey
When embedded into an omni-channel consumer experience, companies can meet customer demands at speed and at scale.
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XR unlocks new business value through an improved customer journey, optimized employee performance, and creating new content and services.
Virtual merchandising - building the business case
Accenture worked with Kellogg’s and Qualcomm to develop a virtual reality-powered solution that transforms how brands and retailers conduct market research. Take a walk-through with our Raffaella Camera and Patrick Costello:
Mobile VR with eye-tracking helps brands and retailers extend their reach to geographically dispersed participants, performing research faster, more affordably and at larger scale, while providing holistic conclusions.
What we think
While still emerging, XR-driven immersive learning offers a range of training applications, and it’s clear it will be key to tomorrow’s enterprise.
AI and three other fast-emerging innovations—we call it “DARQ,” for short—combine to form the next big catalyst for digital change.
Our leaders
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Jason Welsh
Managing Director, Lead – Extended Reality, North America and Global Operations
Shridhar Rajgopalan
Managing Director, Lead – Extended Reality, Asia Pacific, Africa and Middle East
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