Research
Today's leaders are pioneers, not fast followers. Our thought leadership helps you anticipate trends that can transform your business and the world.
Thought leadership to stay ahead of disruption
As part of Accenture's Innovation Architecture, our Research team shapes trends and creates data-driven thought leadership about the most pressing issues global organizations face.
Combining the power of innovative research techniques with a deep understanding of our clients’ industries, our team of 300 researchers and analysts spans 20 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking research—supported by proprietary data and partnerships with leading organizations such as MIT and Harvard Business School—guides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients.
Our leaders
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What we think
Extended Reality (XR) is coming of age and will see the profound integration of technology into every aspect of our lives.
In Getting to Equal 2019, we reveal that promoting equality isn’t just an ethical imperative, it’s a business priority.
Discovering value and creating growth in a disrupted world.
Alliances & partnerships
We collaborate with more than 200 world-class organizations, including startups, innovation hubs and institutions. These partnerships allow us to research new tools and approaches to help clients solve a variety of business challenges.
Blogs
The Innovation Maturity Index 2018 explores how much value is at risk in the Middle East and how prepared companies are to fight back.
There is an emerging body of knowledge known as “extended mind” and “embodied cognition” that explains how our cognition is strongly influenced by aspects beyond the brain.
It's not one in 4, it's all of us—why mental health touches everyone.
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Inclusion and diversity
Getting to Equal 2019 reveals that promoting equality isn't just an ethical imperative, it's a business priority.
In an era of epic disruption, digital technologies are helping to spur the scale and pace of innovation. To keep up, business leaders need their employees on board. But people cannot be forced to innovate; to unlock their creative potential, they need to be empowered. Our study, "Creating a culture that drives innovation", finds that equality in the workplace is a stronger predictor of the innovative potential of its employees than a range of other factors—including diversity, education, company size, sector and location.
In the news
Getting your employees ready for work in the age of AI
Business leaders must be ready to meet the skills challenge posed by #AI. Read our latest article in MIT Sloan Management Review.
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How Companies Can Use Employee Data Responsibly
Data breaches are on the increase and companies are recognizing the need for more protections and transparency around the collection and use of customer data.
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How Global Brands Can Respond to Local Competitors
Big global brands in the consumer-packaged-goods industry are facing a competitive wake-up call in emerging markets.
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Why companies investing in innovation actually underperform
Here's why innovation isn't a genius act of creativity, but an orchestrated process that can be taught.
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The future of AI will be about less data, not more
Understand the impact of applications and machines that are becoming less artificial and more intelligent.
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Join us
A career with Accenture Research puts you at the heart of innovation and thought leadership that are shaping the future.
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