Pioneering new ideas and thinking

Businesses focused on life centricity are best positioned to maintain their relevance and thrive. We’ve identified five plays companies can use to capture growth.

Our new report reveals 69% of consumers globally who admit to behaving inconsistently think that paradoxical behaviors are both human and acceptable.

Meet 1 billion digital-first consumers in 8 growing countries. Our research describes who they are, how they’re different, and what to do to win their hearts, minds—and wallets.

Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

79% of consumers say the more personalization tactics a brand uses, the more loyal they are. Here’s how to earn their loyalty.

Consumers aren’t making buying decisions like they used to. Find out why this has big implications for marketers.

Companies experience 10x+ higher revenue growth when their service organization is involved in the development of new products.

See the possibilities of customer conversation through a three-part lens that augments the human, magnifies the machine and embraces ethical AI.

Explore why infusing service throughout your organization, pays dividends for your customers and your business.

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

Our latest public sector research reveals that people want simple, human and secure experiences when they interact with government services.