Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 799,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.

Role Description

The Creative Lead is a senior visual and conceptual leader responsible for setting the creative vision across pharmaceutical and life sciences accounts. This role owns the design practice and creative delivery across one or more client accounts, overseeing multidisciplinary teams to produce strategically grounded, visually compelling solutions that translate complex science into clear, impactful stories.

Working closely with Group Creative Directors, brand managers, medical writers, and cross-functional stakeholders, the Creative Lead drives omnichannel campaigns for both patients and healthcare professionals (HCPs), ensuring all outputs strictly comply with pharmaceutical regulatory and medical-legal review (MLR) requirements while maintaining creative excellence. This role manages design leads and copywriters, contributes to business development, and shapes the long-term creative culture of the team.

Key Responsibilities

Creative Strategy & Concept Development

• Lead and own creative solutions R&D, creative strategy, concept development, and visual articulation for integrated campaigns across print, digital, social, experiential, and video.

• Build bold marketing concepts and scientific narratives for product launches, multichannel advertising, and digital platforms.

• Translate strategic insights into compelling visual ideas that elevate client brands and push creative boundaries.

• Partner closely with copy leads to drive cohesive creative thinking across all deliverables.

Design, Art Direction & Quality

• Direct the creation of visual systems, campaign identities, and design approaches across all formats.

• Guide photo direction, illustration style, typography choices, color palettes, layout decisions, and data visualization.

• Oversee quality control for all visual deliverables, ensuring brand consistency and message alignment.

• Apply accessibility best practices (color, contrast, size) across all visual design decisions.

• Provide hands-on directions to designers and art directors throughout the creative process.

Regulatory Compliance

• Collaborate with medical, legal, and regulatory teams to ensure all creative assets comply with pharmaceutical promotional review processes (e.g., OPDP guidelines, MLR reviews).

• Ensure creative innovation is achieved within the boundaries of strict pharma regulatory requirements.

• Maintain scientific accuracy across all promotional and educational materials.

Team Leadership & Mentorship

• Manage, mentor, and guide copywriters, designers, art directors, and external agencies.

• Provide constructive feedback and model creative excellence to develop junior and mid-level talent.

• Foster an inclusive, collaborative creative culture within the department.

• Manage design leads and oversee resourcing, timelines, estimations, and forecasts across accounts.

Cross-Functional Collaboration & Client Engagement

• Partner with Strategy, Account, Project Management, Medical Writers, Brand Managers, and Science Experts to ensure factual accuracy and strategic alignment.

• Present creative concepts confidently to internal stakeholders and external clients.

• Contribute to new business efforts by developing conceptual directions and participating in pitch presentations.

• Collaborate with production, UX, and development teams on multichannel executions leading GenAI practice and latest tools.

• Support brand planning and tactical development in partnership with cross-functional leads