Strategy & Consulting - Global Network - SONG - Marketing Transformation - Customer Data Platform Consultant
Join Our Global Consulting Network and Expand Your Horizons!
Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.
Why Choose Us?
Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.
We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.
Practice: Strategy & Consulting Global Network Song
Areas of Work: Customer Data Platform, MarTech
Location: San Jose, Costa Rica
The key responsibilities as Customer Data Platform Consultant will include the following:
Conduct assessment of client’s current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
Gather business requirement and strategize and build client’s digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels.
Identify different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP.
Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).
Identify, scope and partner with technology solution providers, client’s IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients.
Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered these solutions.
Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels.
Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources.
Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed.
Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc.
Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space.
Key Skills:
Excellent oral and written communication skills
Creating and maintaining client relationships
Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies
Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
Your experience counts!
-
Availability to travel may be required.
-
Bachelor’s degree completed; MBA is highly desirable.
-
Proven working experience (between 6 to 10+ Years) in Marketing and digital data management/ audience management with tools like Adobe experience platform (RT CDP), Oracle unity, salesforce CDP, Tealium etc. and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, Retail, Telecom, Pharma, Banking etc.)
-
Profile & segmentation: Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.
-
Data Partnerships: Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation. This may typically include building secure 2nd party data exchange and activation capabilities, partnership automation platforms, etc.
-
Analytics & Insights: Experience with CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles. Experience of integrating external model outputs into the CDPs.
-
MarTech ecosystem: Able to guide and deliver integration of customer profiles and segmentation across MarTech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for social media, etc. to build end to end customer focused MarTech stack.
-
Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (E.g. DSPs, Google, FB etc.) and owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, firebase, Appsflyer also beneficial.
-
Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.)
-
Experience working with Ads data hub, ad platforms and their API' s i.e., Google API, Facebook conversion API etc.
What’s in it for you?
-
An opportunity to work on transformative projects with key G2000 clients
-
Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
-
Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
-
Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
-
Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization
#LI-LATAM
San Jose
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.