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Strategy & Consulting - SONG - Global Network - Digital Marketing Transformation Manager
Heredia
Job No. r00220351
Full-time
Job Description
Join Our Global Consulting Network and Expand Your Horizons!
Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.
Why Choose Us?
Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.
We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.
Let’s build a better future together!
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing Transformation, Commerce & Sales and Service. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
As a Digital Marketing Manager within Accenture’s Strategy & Consulting Global Network Song Practice, you will be at the forefront of driving digital transformation for our clients across various industries. This role involves leading the design and implementation of comprehensive digital marketing strategies, with a strong focus on campaign strategy, paid media, SEO/SEM, programmatic advertising, and leveraging emerging technologies like generative AI to enhance digital marketing outcomes.
The key responsibilities will include:
- Lead the development and execution of comprehensive digital marketing strategies, including programmatic advertising, and SEO
- Oversee the campaign strategy across various digital channels, ensuring alignment with client goals and brand guidelines
- Design, implement, and manage advanced programmatic advertising campaigns, leveraging platforms like The Trade Desk and Google DV360
- Conduct and oversee website audits, optimize SEO, and collaborate with developers to enhance site performance
- Manage and optimize paid social media campaigns using tools like Brandwatch, Talkwalker, Hootsuite, etc.
- Leverage generative AI to enhance content creation and digital marketing strategies
- Analyze campaign performance and provide strategic recommendations to improve ROI and drive business outcomes
- Utilize strong leadership skills to guide project management, plan, execute, and deliver multiple initiatives in collaboration with clients and internal teams
Key Skills: Digital Marketing Strategy, Programmatic Advertising, SEO Optimization, Social Media Management, Paid Media Campaigns, Generative AI in Marketing, Audience Targeting & Segmentation, Data Analysis & Reporting, Project Management, Ad Tech Stack, Budget Management, Analytics Platforms (Google Analytics, Adobe Analytics), Keyword Research & SEM, Campaign Optimization, Team Leadership
#LI-LATAM
Qualifications
Your experience counts!
MBA from a tier 1 institute or equivalent experience
Bachelor’s degree completed
Overall experience of 6+ years with at least 3+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.)
Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Working experience on consumer base management campaigns (Upsell/ Cross-sell and Retention)
Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.
Experience in optimizing landing pages and user funnels, A/B and multivariate experiments
Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools and experience in setting up and optimizing PPC campaigns on all major search engines
Strong experience in shaping and driving engagements and ability to lead project teams
Availability to travel may be required.
What’s in it for you?
An opportunity to work on transformative projects with key G2000 clients
Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
