Accenture Extended Reality (XR) Services

The Accenture Extended Reality practice helps our clients imagine, create and deliver innovative XR experiences at enterprise scale.

XR solutions for the enterprise

XR solutions can reduce costs, increase revenue and productivity, and improve customer experience. Accenture is the only end-to-end solution provider that delivers industry-specific XR strategy, delivery and managed services.

Immersive learning

Immersive learning is a highly effective way for organizations to deliver formal training while reducing costs through the use of XR technology. Read more.

Augmented Reality (AR) connected worker

AR provides the connected worker dynamic access to data and digital systems enabling them to be more efficient, accurate and safer.

Virtual merchandising

Using Virtual Reality (VR) headsets with embedded eye-tracking, virtual merchandising provides visualizing, testing and optimizing the design of physical experiences. Read more.

XR consumer journey

When embedded into an omni-channel consumer experience, companies can meet customer demands at speed and at scale.

View All
XR unlocks new business value through an improved customer journey, optimized employee performance, and creating new content and services.

VR social events

How can companies improve employee morale and engagement while people are working remotely during the pandemic? To help leaders connect with teams in a meaningful way, Accenture has created a series of five immersive VR social experiences to be delivered throughout 2021, starting with an immersive holiday party. Take a look at the holiday party video to learn more.

Field of View Podcast

The world of immersive technology is always in a constant state of flux, continuously advancing with the rule book being written by the second. Accenture’s Nick Rosa teamed up with the Academy of International Extended Reality to explore this wonderful world, with specialists from across the world providing their insight and view on where we are heading next.


WATCH THE PODCAST SERIES

Becoming one of the largest VR content creators

Nathaniël de Jong, Field of View [S1E8]

The Bionic Man, AR Contact Lenses from Mojo Vision

Drew Perkins, Field of View [S1E7]

Venture reality fund and the power of VR

Tipatat Chennavasin, Field of View [S1E6]

Varjo, future of MR and tinkering with music

Jussi Mäkinen, Field of View [S1E5]

XR Event Planner

Learn how Accenture XR Event Planner enabled an immersive, collaborative and interactive augmented reality (AR), mixed reality (MR), and virtual reality (VR) solution to event planning in partnership with Qualcomm, Intercontinental Hotel Group (IHG) and InterContinental Los Angeles Downtown.

FIND OUT MORE

XR Event Planner

Accenture teamed with Qualcomm and InterContinental Hotels Group (IHG) to increase sales and efficiency of the meetings and events industry. See more.

View Transcript

Virtual merchandising - building the business case

Accenture worked with Kellogg’s and Qualcomm to develop a virtual reality-powered solution that transforms how brands and retailers conduct market research. Take a walk-through with our Raffaella Camera and Patrick Costello:

Mobile VR with eye-tracking helps brands and retailers extend their reach to geographically dispersed participants, performing research faster, more affordably and at larger scale, while providing holistic conclusions.

READ MORE

VR Merchandising Solution with Eye Tracking

Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research at a larger scale. See more.

View Transcript

Case studies

PPE training is vital but wasteful, which is why we helped create effective virtual reality training modules.

Accenture utilized existing content, and smartglasses to improve the efficiency of complex industrial tasks.

A utility company worked with Accenture to create and test an immersive VR training initiative.

First Microsoft HoloLens surgery in Latin America: How AR can change the surgical experience for doctors.

A team of service, digital and spatial experts worked to create a model for the restaurant experience.

Multiuser VR merchandising evaluation system

Improving the customer experience with a multiuser VR merchandising evaluation system.

READ MORE
View All

What we think

News

Accenture and Qualcomm collaborate with InterContinental Hotels Group to transform event planning using Extended Reality

Learn how immersive extended reality technology can streamline the hotel event planning process and increase revenue.

Our leaders