Create an always-on state of innovation and growth.
Outside forces are disrupting the enterprise agenda, and customers are raising their expectations for the products and services they buy. Customers are keeping businesses accountable in new ways, and businesses have to increase their learning velocity to adapt.
Now more than ever, growth is discovered, not planned.
Companies need to adapt to meet customers’ constantly changing needs, respond to disruption and drive new areas of growth and relevance. In short, they need to become life-centric.
Life-centric businesses are deeply attuned to the changing world and how it affects their customers. They have a fundamentally different approach to Growth & Product Innovation as well. They are focused on discovering the new needs and problems customers face, creating life-centric experiences, products, or businesses to address those needs, and building a responsive business capability for talent and capital deployment to maximize outcomes and value creation. More than ever, maintaining relevance requires a proven, holistic approach grounded in a strong and extensible purpose.
We help organizations create a state of always-on growth and responsive relevance to life-centric customer needs and we can empower your company to embark on that journey today.
Identify and prioritize investments in new products and ventures.
Every company needs to unlock the power to generate new market value, which requires better connecting the brand with business ambition. We envision and define growth paths which are anchored in your core but oriented toward the new.
How we do it:
We frame the growth vision and objectives. We help clients unify their brand purpose and growth objectives, allowing them to meet shifting consumer demands and access new markets in unique ways.
We identify unmet needs and evaluate the ability to uniquely address them.
We empower clients to take advantage of their proprietary assets (brand, technology, customers, data, people, etc.) to create an outsized competitive advantage in new or existing markets.
We explore new products, services or ventures to capture the growth opportunity
We develop concepts for the products, services and ventures that will enable always-on growth, including defining market size and growth and developing the investment pitch.
PRODUCT & EXPERIENCE CREATION
Bring new products and ventures to life through iterative experimentation.
To drive new growth, businesses need to create experiences that address customers’ unmet needs. We believe it is critical to long-term success to bring strategic planning and execution together throughout the development and delivery process. As we identify new growth opportunities for our clients, we partner with them to design, build and bring to market new products and ventures.
How we do it:
We validate the product-market fit.
We research and experiment to validate that the underlying assumptions behind a concepts’ desirability and viability hold true.
We design to delight and build to rapidly unlock value.
We design and build the Minimum Viable Product (MVP) then pilot and iterate based on learnings to gain confidence in product-market fit.
We scale and evolve to maximize value.
We help clients to think about growth potential by using active insights to fuel optimizations that enable future scale.
PRODUCT & GROWTH OPERATING MODELS
Enable organizations to grow and innovate in repeatable ways.
Driving growth requires new mindsets, new ways of working, innovative skills and talent to optimize the core. We don’t consider growth to be a one-time thing. It’s an all-the-time thing.
How we do it:
We create product-oriented teams.
We help our corporate partners implement new ways of working and set up growth-ready organizations, which also includes supporting processes and procedures. The allows us to increase validation and implementation speed.
We establish cultures of innovation and growth.
We build a company culture that enables growth by relevance and a mindset where life-centricity is at the heart of products and services. The goal is a cultural mindset that supports life-centric innovation.
We help to repeat and scale.
We help corporate partners build and scale product portfolios with new governance structures and funding models, based on state-of-the-art technology. The goal is to ensure repeatable innovation and always-on growth with de-risked go-to-markets.