Sales & commerce

Drive profitable growth with digital commerce transformation

Sales & commerce

People buy and sell in totally new ways. This rapid shift to digital sales and commerce, accelerated by COVID-19, has given businesses a monumental opportunity to create new revenue streams, meet new customers and capture the full potential of a $10 trillion market that’s poised to nearly triple by 2027.
Companies are looking to drive more sales and revenue through digital channels they own, and they want visibility into the volume and profitability of all their channels so that they can optimize outcomes and reduce complexity. Meanwhile, they are recalibrating their routes to market to meet changing buyer needs and to retain customers and accelerate sales.

We help businesses reimagine buying and selling experiences to increase relevance and drive continuous growth. To maximize the growth opportunity, we balance the complexity of the sales and commerce ecosystem with the simplicity of an agile business model to help our clients sell everywhere.

Accenture agrees to acquire The Stable

Accenture agrees to acquire The Stable​

The Stable, a commerce agency based in North America, will bolster Accenture Song’s commerce transformation expertise, helping clients to reinvent their buying and selling experiences.

Direct digital commerce enablement

Expand profitable growth through direct digital commerce

We help businesses profitably expand their digital ecosystems by growing digital sales and commerce.
How we do it:
Build an owned digital channel for growth
Create a direct-to-customer channel so you can meet customers’ expectations for digital as their primary interaction.

Manage the complexity of direct channels
Launch platforms that integrate with and support your digital and physical sales and commerce channels for around-the-clock availability and operational efficiency.

Reimagine offerings to create new paths to revenue
Capture and analyze data to understand customer preferences and values and apply those insights to unlock entirely new revenue streams.

Omnichannel commerce optimization

Optimize performance and drive new growth across channels

We help businesses reinvent and scale digital sales commerce strategies across owned and indirect channels to drive optimal sales performance and profitability, strengthen brand loyalty and generate new market growth.
How we do it:
Apply insights to identify new paths to growth
Get visibility into cross-channel performance and build a customer and competitor intelligence engine.

Manage channel complexity and scale
Build an agile, efficient architecture and operations to reduce costs and improve speed to market.

Orchestrate seamless cross-channel experiences
Build data-driven brand experiences to own and optimize the digital shelf experience.

Optimize performance to maximize sales
Continually optimize marketing and merchandising decisions, within and across channels, to drive ROI.

Sales growth and channel effectiveness

Drive sustainable business growth.

We design, stand-up and operate complex marketing ecosystems that harness technology and data to enable targeted buyer communications efficiently and effectively at scale.
How we do it:
Accelerate sales by optimizing and innovating across routes to market
We help clients retain and accelerate sales by redefining and optimizing their B2B and B2C sales channels—direct (field and inside sales) and indirect (captive and independent resellers, distributors and agents).

Reimagine your sales function
Identify target markets, the right routes and channel mix, sales coverage, KPIs and incentives to maximize growth. Redesign your organization to support the strategy, including sales talent, roles, responsibilities, competency management, sales operations and channel management.

Optimize sales
Enable end-to-end sales capabilities by defining products and solutions; optimizing sales processes, pricing and profitability; simplifying contracting; embedding guardrails; and engaging digital selling tools like CRM, PRM, CPQ, CLM, ICM and SPM.

Develop a sales-as-a-service organization​
Establish and manage dedicated sales capabilities through Digital Inside Sales and Marketing and Sales Operations.

Client stories

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