We worked with a global software leader to pursue transformational change. They set up an integrated, end-to-end analytics operating model consisting of data scientists and insight generation specialists.
This team developed advanced predictive models, drive actionable recommendations and enable marketers with self-serve campaign performance reports. These features were supported by powerful cloud infrastructure, empowering the company to deploy capabilities at speed and at scale. The initiative increased the speed with which the company gained valuable insights by 80%, enabling faster decisions and activations.