What really matters to consumers has changed fundamentally. With new preferences, behaviors and habits likely to continue beyond the pandemic, consumer packaged goods businesses (CPG) must evolve their propositions to build the deeper, more relevant and inclusive consumer relationships on which future success will depend.
1. Design for belonging
For years, CPG brands have set standards for what “normal” means in product offerings and stuck to them. But at a time when equality, diversity and inclusion have moved centerstage, the pressure is on to evolve beyond one-size-fits-all. Powered by inclusive design, CPG businesses have an opportunity to reimagine their products and services, experiences and propositions to be inclusive to all.
This is the business of designing for inclusivity.
As people pay closer attention to the impact of the products and services they buy on communities, society and the environment, transparency has become a critical differentiator. The time has come for CPG businesses to fix broken traceability systems and create consumer experiences around provenance that add meaning and deepen relationships.
We help reinvent the front office across products, marketing operations, sales and commerce, and customer service to unlock growth and drive new experiences that make lives easier, healthier, safer and rewarding.