Moving operational performance to modern
Consumer packaged goods (CPG) businesses are being rocked by changing consumer expectations, preferences and behaviors. Digital technologies have upended what, where, how and from whom consumers buy.
Getting control of data
More than CFOs in any other industry, CPG CFOs are trying to take responsibility for data governance across their entire organization. CFOs understand the importance of data as a strategic asset. When asked the greatest challenges they expect to face in the next three years regarding enterprise-wide decisions and investments, their top response was “inconsistent, inaccurate or inaccessible data” (31 percent). Additionally, difficulty agreeing on a “single version of the truth” is their biggest barrier to embedding the automation and technologies needed to free their team for more value-additive tasks.
CFOs can bring essential insights to CEOs and the C-suite about how to improve operations to become modern enterprises. They can build business cases for new technologies that help create needed capabilities. CFOs can identify investments and ecosystem partners to enable increased differentiation and, ultimately, help drive profitable growth.
Five actions for CFOs:
About the research
Accenture conducted a quantitative survey of more than 700 CFOs and senior
finance executives, including 106 from consumer goods businesses, as well
as a separate survey of 200 up-and-coming finance professionals in multiple
industries. We also conducted almost 50 qualitative interviews with CFOs,
CEOs and CDOs in consumer goods and other industries.