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Reinventing the future of women’s tennis

Transforming the WTA Player Zone experience for athletes through technology, data and AI – and helping shape how women’s tennis grows globally

Why we’re partnering with the WTA

The WTA operates one of the most global and complex ecosystems in sport — staging tournaments across 26 countries and supporting players from nearly 80 nations. 

As Official Business and Technology Consulting Partner, Accenture is modernizing the WTA's digital ecosystem — driving intelligence, connectivity and data-driven insight.

Accenture partners with the WTA to help build the future of women’s tennis

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The work

We’re delivering a multi-year technology transformation, beginning with the systems that matter most to athletes on tour.

Scaling impact across the sport
The partnership is designed to grow, expanding beyond the athlete experience over time to engage new audiences, deepen live event experiences and strengthen how the sport operates at a global scale.
Modernizing the WTA Player Zone
The Player Zone is the central digital platform for every athlete on tour — the hub for scheduling, health information, financial data and tour resources. Accenture is reimagining it as a modern, integrated ecosystem that replaces fragmented legacy systems with a scalable foundation built for the future of the sport.
Building connected infrastructure for every athlete
Working alongside the WTA's technology and operations teams, Accenture is applying AI to streamline how athletes interact with WTA platforms, improving access to critical information and freeing players to focus on performance.

This collaboration is about advancing how we support our athletes by delivering a connected and efficient digital experience - while continuing our journey to grow women’s tennis globally.

Marina Storti / CEO of WTA Ventures

Our lead

Bob Markham

EMEA Lead – Accenture Song

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