Working as a team, Accenture and PEXA conducted interviews with buyers, sellers, conveyancers and lawyers who specialize in conveyancing. This helped determine what the challenges and opportunities were for individuals within this segment of the property market.
Co-creation workshops were held so the team could sync up, and usability testing was conducted before modelling each design concept. Doing so ensured the app was constantly being built around the end-user’s unique needs. After the modelling, testing and optimization were completed, a phased approach to rollout was taken before launching the app nationally. A small group of users provided feedback before the app went live, ensuring it was fit to serve customers’ needs.