Over a period of 8 weeks, we painstakingly reviewed 831 JFK speeches and interviews and through an intricate process of advanced sound engineering, we were finally able to hear the Trade Mart Speech, delivered in JFK’s own voice. His unspoken speech was ahead of its time, touching on topics such as freedom, power, wisdom and restraint.
“We in this country, in this generation, are – by destiny rather than choice – the watchmen on the walls of world freedom. We ask, therefore, that we may be worthy of our power and responsibility, that we may exercise our strength with wisdom and restraint, and that we may achieve in our time and for all time the ancient vision of ‘peace on earth, good will toward men.’”
To publicise and generate excitement around their upcoming feature, The Times ran a number of promotional teasers and ads, directing people to hear the rest of it on The Times website.