Activating and running the best customer experiences

A new model for a new generation of marketers.
Data-driven – Technology enabled – Content powered.

What we do

Delivering meaningful customer experiences is the new battleground for brands. Marketers today are expected to deliver the right customer experiences at the right time with every interaction. With accelerating complexity, delivering a cohesive brand experience remains elusive. CMOs are looking for expert global partners who can activate, operate and scale marketing operations programs that deliver increased impact and marketing led growth.

Sustaining this growth requires an intelligent marketing operating model, one that is anchored around the customer and driven by intelligence to deliver exceptional experiences across the enterprise. Marketers themselves need to mature, faster, changing how they operate to become more efficient, effective and future-ready.

Accenture surveyed more than 1,100 C-suite and VP-level executives, including CMOs and their direct reports.

Innovating the future of marketing today

Accelerate the journey with SynOps for marketing

We help organizations create intelligent operating models enabled by SynOps—our human-machine operating engine. Powered by data, applied intelligence, digital technologies and exceptional talent, SynOps drives breakthrough customer experiences, tangible business outcomes and viable long-term growth.

Steeped in business process expertise, SynOps for Marketing enables marketing departments to move away from traditional manual data processing to a predictive and proactive mindset — backed by diverse data, advanced analytics and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.

Pairing the power of Accenture’s digital innovation with leading marketing talent, SynOps for Marketing allows people and technology to work together like never before to inform content creation, campaign planning and activation and personalized experiences.

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You can reimagine how companies engage

Build new experiences between people and brands with the power of advanced analytics and digital innovation at your disposal. Disrupt the marketing status quo and help clients accelerate revenue growth across the customer lifecycle by activating trusted experiences.

This isn’t just marketing. It’s the most creative, impactful work you’ll ever do.

Work You’ll Do

Join the most creative minds reimagining the future of how everything and everyone in marketing works. You’ll be part of an exceptional team of marketing professionals, from brand and content strategists to business development leads, digital marketing project managers, and solutions architects.

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Marketing Operations managed services

Building Future Ready Operations is all about making your marketing hyper-personalized, scalable and seamless.

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Case studies

Winning the battle for sports fans’ attention.

The goal? To leverage Radisson’s brand equity to curate exceptional digital customer experiences.

Carnival Corporation creates hyper-relevant experiences for thousands of guests at a time.

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What we think

Consumer Goods and Services

Making space to grow in consumer goods

CPGs as digital businesses can seize the opportunity to grow digital commerce.
Business Process Services

The value multiplier

Discover how organizations can double their chances of future-ready operations in the next 3 years.
Business Process Services

Fast-track to future-ready marketing operations

Accenture surveyed more than 100 marketing leaders worldwide to understand how they view their journey to operations maturity.
Accenture Song

Fjord Trends 2022

Explores recent changes in relationships and sets out how organizations can build a new fabric of life that’s good for people.

News

Marketing Operations secures overall top spot

Accenture named overall leader for vision & capability and market impact in Everest Group’s PEAK Matrix® Assessment 2022.

Jaguar Land Rover transforms marketing communications

Accenture will join forces with Spark44, Jaguar Land Rover’s successful client-agency joint venture to create a new bespoke model.

Our leaders

Connect with us

Intelligent Operations blog

Our experts blog about how intelligent operations harness talent, data and intelligence to help organizations improve performance.

Accenture Song blog

Greater experiences start here.

Explore Careers

We’re looking for innovators to deliver continuous, rapid-fire transformation and new business capabilities at Accenture Operations.

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