What It Is

Companies that achieve mastery of competitive agility execute with equal strength across growth, profitability, and sustainability and trust.

Why It Matters

Companies must manage the core to maximize investment for the new and fundamentally re-align resources for growth.

Where It's Going

Competitive agility is demanded from the outside and driven from the inside. Leaders who act with speed and confidence turn disruption into opportunity.


Realigning resources for growth

Achieving fundamental realignment of resources with a zero-based mindset –ZBx– to focus on agility over austerity, visibility over guesswork, and the future over the past to fuel growth and competitiveness.

ZBSC: Accelerating COVID-19 recovery

Supply chains have been disrupted by COVID-19. Learn how to accelerate recovery by zero-basing the supply chain.


The Big Zero

The book, The Big Zero, shows how to imbue an organization with a Zero-based Mindset to achieve startup speed at enterprise scale.


Solving for liquidity, profitability and value

Discover the five key financial levers to outmaneuver uncertainty.

Optimizing business & operating models

Disruptive strategies require execution in perpetual motion, optimizing business and operating models through ecosystems and technology.

NGOs: M&A for innovation and impact

The speed and scale mergers and acquisitions provide are crucial―allowing NGOs to create more holistic change, faster than before.


Fueling recovery

Leaders have the opportunity to leverage fiscal support to rebuild business, accelerate digital transformation and transform society.


The big value shift

Learn how changing consumer behaviors are reshaping value chains, redistributing US$3 trillion in value.

Building trust & purpose

Breaking with traditional shareholder views of value and leading by engendering trust and purpose with employees, customers and society.

A brand. New. Purpose

COVID-19 elevates the social impact of every business and throws a spotlight on their character and their brand(s).


UNGC – CEO Study on Sustainability

CEOs recognize the business community could—and should—make more contributions to achieving sustainable global goals.


Generation P(urpose): From fidelity to future value

Gens Y and Z have ascended to Generation P. Their values and empowerment will dominate consumer behavior for decades to come.

Leading with the whole brain

The courage to see the need for change within the C-suite itself to build whole-brain leadership skills and approaches.

5 new human truths that experiences need to address

How leaders can design, communicate, build and run the experiences people want in the face of changing human behaviors.


Striking balance with whole-brain leadership

Disruptive impacts on the C-suite are growing. A new response from leaders is needed. Only 8% employ a whole-brain approach today.


The human shift

Adding a human-centered approach to business enables companies to remain agile in an unpredictable modern world.

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