Why does patient centricity matter to pharma?
There is significant value in pharma continuing to focus on patient-centricity initiatives across the value chain. Read Why.
Delivering an improved customer experience with AI
Across many industries, companies using AI in marketing and CX are simply outperforming those that don’t.
Making the impossible possible: Galien forum 2021
Accenture's Petra Jantzer co-moderated the Galien Golden Jubilee Forum and discussed critically important lessons learned from COVID-19.
A new economic reality is challenging profitability
Accenture explores how changes in personalized, complex medicines are challenging health systems’ ability to afford the care that populations require.
Launching to win: Positioning assets for success
Accenture’s Katie Boyd and Frances Tulley explore the differences between beating market expectations and underperforming pharma launches.