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DIGITAL COMMERCE


Coloring outside the lines

WHERE COMMERCE, CONTENT AND CULTURE MEET

Brand experience is for commerce. Commerce is for brand experience.

THE CASE FOR CREATIVE COMMERCE

YOUR CUSTOMERS ARE ALREADY THERE

HOW TO BRING THE BRAND INTO COMMERCE

Go all-in on alignment

Marketing, brand, social, public relations and retail teams should work as a connected brand experience team.

Forget classic creative teams

Organizations should mobilize their makers to embrace the mindsets and skills necessary to create truly omnichannel brand experiences.

Make, break, take, repeat

Building brands for the digital-first era means taking a minimum viable product- approach to creative concepting for commerce.

IT WILL ALWAYS BE ABOUT CREATIVITY

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