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Digital Marketing Specialist

Job Location: Abu Dhabi

Regional Description: UAE

Job Number: 00563028


- Job description

Skill: Digital Marketing Specialist

Level:  Specialist

Location: Abu Dhabi/Dubai


Join Accenture and help transform leading organizations and communities around the world.  The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.  Choose Accenture, and make delivering innovative work part of your extraordinary career.

People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth.
Digital Marketing practitioners work with digital marketing leads, using digital marketing and analytics capabilities to advise clients on the appropriate and most effective marketing channels and strategies.
The Digital Marketing Specialist will be responsible for developing, planning, deploying, analyzing and optimizing all digital and social media content aligned with Corporate Marketing Strategy and key big programs. The individual will work with business leaders and marketing teams to create strategies and execute on tactics.  
The Digital Marketing Specialist will be required to manage Web and Social Media marketing campaigns and daily activities inclusive but not limited to:
  • Develop growth and engagement strategies in order to expand the Company’s digital media presence in conjunction with new social media channels and in line with the corporate marketing strategy
  • Implementing an annual integrated SM/Marketing Plan to achieve Business Development objectives
  • Create and manage all published content inclusive of images, video and written text both in website and social media
  • Design, create and manage Social ad campaigns from conception to launch following strict deadlines
  • Develop and manage content calendars for campaign activity across all social channels and corporate website
  • Participate in various events, and campaigns to share live content across all social media accounts
  • Monitor and analyze tracking data, inform progress, and provide recommendations
  • Proactively seek out, adopt and create compelling, highly shareable content
  • Manage campaign budgets and advises on recommended campaign optimization
  • Ensure campaign delivery, performance and goals are being fulfilled as scheduled
  • Build strong relationships across teams
  • Evaluate the competition for benchmarks and competitive best practices
  • Build brand's social media image to increase brand's reach and level of influence
  • Set and achieve goals for driving social media channel growth and engagement
  • Experience sourcing and managing content development and publishing
  • Experience on social listening and analytics to develop key learnings
  • Have knowledge and understanding of Social Media platforms and community participation (Facebook, Twitter, Linkedin, YouTube, Instagram, etc.)
  • Minimum 3-5 years’ experience in Social Media Management with documented engagement in Social Media
  • Experience with data and using Social Media Management Systems (Hootsuite, Sprinklr, Radian6, Social Studio, etc.)
  • Experience with professional services firms or in creative agencies is desirable
  • Experience writing for social platforms and in digital marketing
  • Understands Paid Social campaign management technology from implementation to daily management of optimization features
  • Have excellent written and verbal communications skills and ability to work with external parties
  • Creative, proactive and confident approach to the position with high levels of integrity, autonomy, and self-motivation
  • Be a highly motivated individual with experience and passion for designing and implementing strategies
  • Team player, collaborative, reliable, flexible, and cooperative, who works well with firm leadership, marketing team and staff at all levels
  • Ability to multi-task and work in an evolving organization.
  • Excellent PowerPoint skills; Project Management skills and consultative mindset.
  • Excellent organisational skills and attention to detail
  • University graduate in Marketing or any related field
  • Must currently reside in the UAE

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