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Roles & Responsibilities
Customer experience is the battleground for brands today. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual needs.
Accenture Interactive helps brands, and clients create the best customer experiences around the globe, through connected offerings in design & innovation, commerce, content, and marketing.
At Accenture Interactive, we are helping clients answer their most challenging questions in the field of AdTech around: programmatic platforms, digital marketing performance analytics, team skills and capabilities, planning, and execution strategies, and maximizing the value of their data to drive digital marketing growth objectives. Accenture Interactive is focused on helping our clients ensure they have the right AdTech ecosystem, team, data, and strategies in place to achieve growth at scale. Accenture has a unique, objective positioning in this space that clients appreciate – we are not an agency, and we are not a technology provider. We are an advisor focused on providing our clients with the right solution to fit our clients’ unique needs, while being agnostic to platforms and technologies.
As AdTech Marketing Lead, you will be leading a capability for Accenture Interactive in Southeast Asia, striving to help clients envision and achieve their digital marketing transformations. This will include leading a practice of AdTech professionals and AdTech ecosystem partners to orchestrate an offering that can provide marketers in the region with the tools needed to achieve personalized, accountable data-driven marketing ecosystems and operations. You will be responsible for growing this capability for Accenture by generating new opportunities with clients in the region as it relates to AdTech and paid media. This may include both technical roadmap illustration (helping clients understand the technical tools required for the to-be state, and what existing or external systems or datapoints may be leveraged to succeed), as well as strategic recommendations for enhanced digital marketing operating models (helping illustrate beyond the technology, the team / processes / operations / measurement framework required to generate results from such systems). You will be supported by a talented team of Digital Marketing and AdTech strategists, execution specialists, and solutions architects.
YOUR ROLE: AdTech Programs Lead
While there will never be a typical day at Accenture Interactive, we’ve highlighted a few of your exciting responsibilities.
Own and lead client relationships related to AdTech ecosystems (CMO, CTO, CIO, CDO), helping clients and their teams create a roadmap for capability transformation related to AdTech, paid media, and digital marketing
Providing recommendations and points of view to clients on AdTech capability use cases, and creating business cases to demonstrate the uplift in value or ROI of such investments
Assess and consult on client requirements for various AdTech solutions (for example: on-site and in-app analytics tagging strategies, data management platforms, customer data platforms, in-house DSPs)
Assess and consult on client requirements beyond the technical build, related to campaign operations (for example: paid and owned media operations, personalized digital marketing, agency, and partner ecosystems)
Lead whiteboard solutions discussions, sharing ideas with key stakeholders of the client company who might interact with such AdTech systems (this could include senior technical, data, infrastructure, marketing, and business stakeholders)
Work with a supporting team to produce the implementation plan requirements (i.e. the timeline, milestones, requirements, pre-requisites, dependencies, roles & responsibilities needed a successful implementation)
Oversee scoping, identification of project deliverables, and creation of project specific documentation such as functional specifications, technical specifications, etc.
Discuss strategy and recommendations across multiple technical stacks such Salesforce, Adobe, Google, DSPs, SSPs, Facebook, etc.
Drive account growth beyond initial projects, to expanded workstreams and increased team sizes, leveraging business cases and strengthening stakeholder relationships to do so
Lead a growing team of AdTech professionals in Southeast Asia, helping to establish a pipeline of projects for them to support while hiring additional team members as demand requires
Lead a growing partnership ecosystem of various AdTech companies (e.g. Google, Facebook, The Trade Desk, Amobee, Flashtalking, TikTok), generating opportunities to collaborate on client projects, while also adding new partners into the network
What you need:
Minimum of 12 years of experience working in advertising technology, programmatic, performance marketing, and/or digital marketing performance analytics
Advanced understanding and strong points of view on AdTech ecosystems: marketers, agencies, digital marketing analytics providers, programmatic and AdTech vendors (SSPs, DSPs, ad servers, DMPs, CDPs, data aggregators)
Hands-on experience implementing or using Buy-side AdTech and processes (DMPs or CDPs, Tagging, Reporting) or equivalent technology for data-based personalized digital marketing (i.e. implementing and/or using systems such as Salesforce Audience Studio, Adobe Audience Manager, Oracle BlueKai, Amobee, Google Cloud Platform, Google Marketing Platform, etc.)
Hands-on experience with digital marketing campaign programs: developing the quantifiable KPIs, objectives, and methodologies for achieving accountable and sustainable digital marketing performance (increased sales and conversions, and improved efficiencies via digital marketing), which can be used to demonstrate the value or ROI of such AdTech capability investments
Hands-on digital marketing performance analytics experience, implementing and/or using (e.g. Adobe Analytics, Google Analytics, etc.)
Hands-on programmatic marketing or paid media experience (running, setting up, launching and performing any ongoing optimizations of paid media campaigns and paid media operations on Google, Facebook, DSPs, Ad Exchanges, SEO, SEM, etc.)
Advanced understanding of data architecture, systems integration, and data flow of interconnected ecosystems such as CRM, data lake, DMP, DSP
Advanced understanding of analytics outputs and configurations: insights and dashboards development, being able to understand and recommend a suitable tagging strategy for collecting customer behavior data across the online journey, and recommend the types of reports and dashboards required to track performance and optimization against a client’s use cases
Understanding of audience Personalization/Segmentation strategies and execution tactics related to paid media campaigns that leverage data-driven microsegments of audiences
Experience in developing AdTech use cases and value propositions based on desired future state of clients
Experience in leading or working with fast-pace development team in Agile/Scrum environment
You will also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
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Our more than 700,000 people in more than 120 countries, combine unmatched experience and specialized skills across more than 40 industries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.