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Digital Marketing Transformation Consultant
Taguig
Job No. r00173298
Job Description
• Conduct behavior analysis to define and optimize campaigns with proficiency at end-to-end channel management
• Manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Define data requirements, and use the relevant insights for campaign and strategy optimization
• Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment
• Understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging
• Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.
• Drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore
• Establish and build on working relationships effectively
• Calculate and simulate impact of leads generated through digital channel and quantify channel ROI
• Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks
Qualifications
• Bachelor’s degree in related field or equivalent experience
• 5+ Experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience of working in South East Asia / with South East Asian clients
• Managing full spectrum of Marketing program execution from strategy definition to technical delivery
• Designing interventions to drive customer acquisition / customer engagement
• Monitoring trends, analyzing data, to optimize marketing campaigns
• Exposure to analytical and data visualization tools
• Identifying marketing process improvement opportunities
• Developing business case for campaign strategies, technology solutions
• Developing / supporting development of Martech platform technology
• Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems
• Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution
Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques
