Digital Marketing Associate
Role Summary:
The role is responsible for supporting clients and customers in creating, managing, and optimizing digital advertising campaigns. The candidate will help build effective campaigns that align with marketing objectives such as reach, clicks, lead generation, sales, and overall campaign performance targets.
Key Responsibilities:
- Creating and setting up new digital advertising campaigns based on client objectives.
- Building effective campaigns to support marketing goals such as reach, clicks, conversions, sales, and customer acquisition.
- Monitoring campaign performance and identifying areas for improvement.
- Optimizing campaigns through keyword, bid, budget, targeting, and performance recommendations.
- Reviewing campaign data, reports, and metrics to support decision-making.
- Providing insights and recommendations to improve campaign effectiveness.
- Working closely with internal teams, clients, or customers to ensure campaign targets are achieved.
- Supporting campaign execution across digital marketing channels such as Search, Display, Video, Mobile, and other online advertising platforms.
#LI-GM
Required Skills and Experience:
- 1–3 years of experience in digital marketing, campaign management, marketing operations, or online advertising.
- Hands-on experience with campaign setup, execution, monitoring, and optimization.
- Good understanding of digital advertising objectives, including reach, clicks, leads, conversions, and sales.
- Ability to analyse campaign performance data and provide practical optimization recommendations.
- Strong skills in Microsoft Excel for reporting and data analysis.
- Good communication skills in English, with the ability to explain performance insights clearly.
- Detail-oriented, analytical, and comfortable working with campaign metrics and targets.
Kuala Lumpur
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.