Digital Marketing Advisory Specialist (Mandarin Support)
Job Description
- Lead an AdMob support team & keep KPIs/SLAs on track.
- Serve as the final escalation point for SDK crashes/ANRs, complex mediation revenue drops, and invalid-traffic disputes.
- Build and maintain operational dashboards, present weekly health metrics and insights.
- Develop playbooks, SOPs, macros, and run regular up-skilling sessions for analysts.
- Interface with clients on policy, product updates, and pilot launches, feed insights back to drive continuous improvement.
- Represent the voice-of-customer to partners.
- Develop and deliver client-focused solutions to customer needs through ongoing, superior support interactions.
- Proven people-management, performance coaching, QA calibration, scheduling.
- Primarily APAC business hours; available for critical escalations outside hours.
Job Qualifications
- Bachelor’s degree in any field (preferred: BE/B.Tech, BCA, or IT). Certification in Digital Marketing are advantageous.
- Fluency in Traditional Mandarin and English are required.
- Minimum 4 years of experience in mobile advertising or programmatic operations, with at least 2 years specializing in AdMob or similar in-app monetization platforms (e.g., AppLovin MAX, ironSource LevelPlay, Social Media Audience Network, Unity Ads, MoPub).
- Proven track record in people management, including performance coaching, QA calibration, and scheduling.
- Strong understanding of Android/iOS SDK implementation, mediation waterfalls vs. open bidding, and privacy/consent frameworks (e.g., GDPR, CPRA, DPDP).
- Hands-on experience with sell-side platforms like Ad Manager (preferred).
- Proficiency in SQL for log-level RCA and dashboarding, along with familiarity with BI tools such as Looker Studio.
- Excellent stakeholder management and the ability to represent the voice of the customer.
- Strong presentation and written communication skills
- Data-driven mindset with the ability to set and track KPIs (e.g., CSAT, AHT, reopen %).
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