Campaign Project Manager (Analyst/Senior Analyst) [Cantonese Proficiency]
About the Program
This is a flagship and high-profile program in the Financial Services Industry and in Accenture. With a 60+ strong team from Strategy, Accenture Song Creative Studio and MarTech Operations that strategize, conceptualize, creative production and orchestrate the marketing campaigns across platforms to unlock incremental growth for the client.
Currently, the program is pivoting towards crafting data-driven lifecycle experiences for its customers and is ready to scale further.
THE WORK: Embrace the opportunity to contribute meaningfully in a dynamic environment! You will perform independently and become a subject matter expert while actively participating in discussions and contributing to solutions for work-related challenges. Your expertise in Agile Project Management will be invaluable as you engage with various stakeholders. We are excited to see how your skills can make a difference in our organization!
Job Description
- Oversee the production process for digital campaigns from concept development to final delivery.
- Manage project timelines, budgets, and resources to ensure seamless execution.
- Collaborate with cross-functional teams to tailor campaigns to product needs.
- Develop and execute integrated marketing campaigns to drive awareness, acquisition, and retention.
- Work with internal stakeholders, including product development, sales teams, and creative agencies, to ensure alignment in marketing initiatives.
- Build and execute data-driven campaigns using campaign management tools.
- Develop market and customer-base segmentations that support strategic or tactical marketing.
- Interpret briefs and action campaign counts, selections, reporting, and data management.
- Ensure campaign management processes are executed within the agreed service levels.
- Apply knowledge of marketing, finance, and advanced analytic methods to generate customer and brand insights.
Requirements
- Strong project management skills to handle multiple campaigns and priorities.
- Proven track record in developing and executing integrated marketing campaigns that drive results.
- Experience managing cross-functional teams and projects from conception to execution.
- Previous experience in the banking or financial services industry is highly desirable.
- Excellent communication skills for effective collaboration with internal teams and external stakeholders.
- Familiarity with SEM and SEO best practices for digital marketing campaigns.
- Knowledge of branding principles and experience in maintaining brand consistency across all channels.
- Expert proficiency in Agile Project Management.
- Advanced proficiency in Agile Process Coaching.
Kuala Lumpur
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