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Marketing Engagement Specialist (Japanese speaking)

Kuala Lumpur Job No. 11681235 Full-time - Hybrid

Job Description

Market Engagement Lead (MEL): 

  • Responsible for supporting the local market to adopt the DPP content service within the initial roll-out and the then in BAU​

  • Coordinates with the client global team, core production team and channel leads, on best practices/processes to ensure quality/turnaround consistency vs. SLAs​

  • Oversees and manages the LDPs and confirm we have the proper resources to handle the volume of work​

  • Centralized point to provide industry technology best practices and drive design thinking approach as it relates to automation efforts and process efficiencies​

  • Focuses on the evolution of services and transformation for continuous optimization​

  • Works with wider programme team and local marketing teams to highlight the needs of their local market in terms of future road map capability development​

  • Builds strong business relationship across the local marketing teams (e.g., commercial/marketing/medical management and brand teams)​

  • Manages weekly status updates as well as any risks and issues within their market​

  • First point of contact for escalation and collates process improvement input ​

Supporting as Local Delivery Partner (LDP):​

  • Supports brand teams in end-to-end orchestration of the content process & demand planning​

  • Supports the Brand Team with content briefs and engages with the DPP production team as the Single Point of Contact (SPOC)​

  • During roll-out; responsible for checking readiness level of key users and making sure that they are comfortable to move ahead with content creation process​

  • Is aware of brand strategies and plans to support the development content required in the brand’s user (multichannel user journeys)​

  • Understands local channels and features, digital marketing, and operations to support content creations for each channel​

  • Liaises with global and local engagement teams, in order to drive increasing assets reuse​

  • Supports the data-driven approach to support actionable insights for content optimization​

  • Coordinates with local agencies (if needed)​

  • Best Practice & insights sharing across LDPs/GDPs network ​

  • Support efficient and faster PDCA (Plan, Do, Check, Act) cycles by quantitatively assessing data and performance​


Job Requirements

  • Experienced in market engagement and campaign delivery.

  • Possessed a Bachelor degree in Marketing or Digital Marketing, Business Administration, Communication, or a related field.

  • Proficient in English and Japanese languages.

  • Able to think strategically and deliver project goals

  • Strong collaboration and team player skills with the ability to work and influence cross-functionally.

  • Strong executional and leadership skills

  • Pharmaceutical industry experience would be a plus.


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