Marketing Engagement Specialist (Japanese speaking)

Market Engagement Lead (MEL): ​

• Responsible for supporting the local market to adopt the DPP content service within the initial roll-out and the then in BAU​

• Coordinates with the client global team, core production team and channel leads, on best practices/processes to ensure quality/turnaround consistency vs. SLAs​

• Oversees and manages the LDPs and confirm we have the proper resources to handle the volume of work​

• Centralized point to provide industry technology best practices and drive design thinking approach as it relates to automation efforts and process efficiencies​

• Focuses on the evolution of services and transformation for continuous optimization​

• Works with wider programme team and local marketing teams to highlight the needs of their local market in terms of future road map capability development​

• Builds strong business relationship across the local marketing teams (e.g., commercial/marketing/medical management and brand teams)​

• Manages weekly status updates as well as any risks and issues within their market​

• First point of contact for escalation and collates process improvement input ​

Supporting as Local Delivery Partner (LDP):​

• Supports brand teams in end-to-end orchestration of the content process & demand planning​

• Supports the Brand Team with content briefs and engages with the DPP production team as the Single Point of Contact (SPOC)​

• During roll-out; responsible for checking readiness level of key users and making sure that they are comfortable to move ahead with content creation process​

• Is aware of brand strategies and plans to support the development content required in the brand’s user (multichannel user journeys)​

• Understands local channels and features, digital marketing, and operations to support content creations for each channel​

• Liaises with global and local engagement teams, in order to drive increasing assets reuse​

• Supports the data-driven approach to support actionable insights for content optimization​

• Coordinates with local agencies (if needed)​

• Best Practice & insights sharing across LDPs/GDPs network ​

• Support efficient and faster PDCA (Plan, Do, Check, Act) cycles by quantitatively assessing data and performance​