Marketing Transformation (Martech) Sr Manager - Mexico
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As a Martech Consultant you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.
Roles & Responsibilities:
Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
Conduct vendor assessments and client MarTech/AdTech capability assessments.
Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
Mobilize and organize across multiple stakeholders (client and internal) and projects.
Drive business development efforts and thought leadership in the digital marketing platform space.
Your experience counts!
Bachelor’s degree completed; MBA is highly desirable. Certified in ADOBE desiderable.
Availability to travel may be required.
English Advanced
+12 years of proven working experience in digital marketing/advertising platforms across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
Must Have Skills: MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno-functional and project management experience
Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
Hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
Good consulting, techno-functional and project management experience is preferred.
Excellent oral and written english communication skills
Good to Have Skills: Firebase, Appsflyer, Pega Decisioning, Tag Management Platforms (GTM, Launch, Tealium), DMPs, CDPs
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Mexico City
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