Martech & Analytics Specialist
DARE TO BE A PART OF THE CHALLENGE! COME AND JOIN OUR TEAM TOGETHER WE CAN MAKE THE DIFFERENCE!
Did you know that Accenture is leading the digital transformation in the World?
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Our main purpose is to collaborate with our clients, so they can become high-performance businesses. Accenture is present in more than 200 offices, 120 cities, 56 countries and approximately 743,000 employees worldwide.
Offer
- Career development according to your profile and interests.
- Work in one of the best companies and feel proud.
- Access to an innovative methodology and tools.
- Direct contact with experts worldwide.
- Use of work schemes and cutting-edge technologies.
- Constant training.
- Work environment based on teamwork and collaboration.
- Participation in International Projects
#LI-LATAM
We are seeking a new talent to join the commerce team, where you will have the opportunity to collaborate on projects with a global presence and a strong commitment to innovation, data-driven decision-making, and customer-centric solutions.
Responsibilities
You will be responsible for supporting the design, implementation, validation, and optimization of digital analytics solutions. You will work closely with business, marketing, data, and technology teams to translate business needs into measurable requirements, technical specifications, and actionable insights.
You will contribute to the implementation and evolution of Adobe Analytics and Adobe Customer Journey Analytics, ensuring that data collection, dimensions, metrics, events, dashboards, and reports are aligned with business objectives and measurement strategies.
You are expected to collaborate effectively with multidisciplinary teams, take ownership of assigned deliverables, identify data quality issues, and provide technical recommendations that improve the reliability and usability of analytics solutions.
Key responsibilities include:
- Gather and translate business requirements into analytics measurement plans and technical specifications.
- Support the implementation and configuration of Adobe Analytics, including variables, events, classifications, processing rules, and report suites.
- Develop and maintain Adobe Customer Journey Analytics components, including connections, data views, calculated metrics, filters, workspaces, and dashboards.
- Validate data collection and troubleshoot tracking, ingestion, attribution, and reporting issues.
- Analyze customer behavior across digital channels and identify insights that support business and marketing decisions.
- Collaborate with development, tagging, data, marketing, and business teams to ensure consistent and accurate data collection.
- Support the definition of KPIs, measurement frameworks, and reporting standards.
- Identify opportunities to improve data quality, analytics processes, reporting capabilities, and platform adoption.
- Document implementations, configurations, data definitions, validation results, and technical recommendations.
- Develop knowledge of Adobe Experience Platform and understand how datasets, schemas, identities, and customer profiles support Customer Journey Analytics use cases.
Preferred Skills and Experience
- Intermediate or advanced knowledge of Adobe Analytics.
- Technical knowledge of Adobe Customer Journey Analytics is highly recommended.
- Experience with analytics implementation, data validation, debugging, reporting, or dashboard development.
- Understanding of digital measurement concepts, customer journeys, KPIs, attribution, segmentation, and data quality.
- Knowledge of Adobe Experience Platform is preferred; candidates must be willing to develop technical proficiency in AEP.
- Knowledge of Adobe Experience Platform Web SDK, Adobe Tags, data layers, or similar data collection technologies is a plus.
- Strong analytical thinking, problem-solving, documentation, and communication skills.
- Ability to collaborate with business and technical stakeholders in multidisciplinary and global environments.
Accenture does not discriminate based on race, religion, color, sex, age, disability, nationality, sexual orientation, gender identity or expression, or for any other reason covered by local law.
Mexico City
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We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.