Paid Social Strategist Senior Analyst
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 786,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
The Paid Social Strategist assists in developing paid social media strategies and media plans based on client KPIs. This role manages the full lifecycle of paid social campaigns, from planning to execution, optimization, conversion tracking, and reporting, while providing strategic guidance and mentoring team members.
KEY RESPONSIBILITIES
- Assist business growth initiatives by providing strategic and tactical paid social counsel aligned to business challenges.
- Develop paid social campaign strategies using best practices and innovative approaches.
- Monitor, analyze, and optimize campaigns against KPIs including CTR, CPC, CPA, ROAS, and conversions.
- Make data‑driven decisions on targeting, bidding, budgets, and creative optimization.
- Collaborate cross‑functionally with creative, analytics, sales, and planning teams.
- Guide creative messaging to ensure platform and objective alignment.
- Act as a stakeholder and client contact for performance updates and recommendations.
- Manage campaign budgets, forecasts, and allocations.
- Deliver in‑depth reports identifying trends, insights, and opportunities.
- Mentor Analysts and Specialists.
- Own pixel implementation, troubleshooting, and validation.
- Develop media plans including budgets, audiences, benchmarks, and forecasts.
- Produce weekly performance reports and comparative analyses.
- Apply full‑funnel paid social expertise.
#LI-LATAM
BASIC QUALIFICATIONS
- Minimum 4 years of paid social experience.
- Advanced experience across Meta, LinkedIn, TikTok, Snapchat, Twitter/X.
- Strong Excel and PowerPoint skills.
- Bachelor’s Degree or equivalent experience.
- English C1 or above.
- Knowledge of GA, Adobe Analytics, JIRA, SharePoint (plus).
CERTIFICATIONS
- Meta Media Planning Professional (400‑101) – Required
- Meta Media Buying Professional (410‑101) – Desired
- LinkedIn Marketing Solutions Fundamentals – Desired
- LinkedIn Marketing Strategy – Desired
- LinkedIn Content and Creative Design – Desired
- Snapchat Essentials – Desired
- Snapchat Campaign Activation – Desired
- Snapchat Optimization – Desired
- Twitter Ads Fundamentals – Desired
- Google Analytics – Desired
- TikTok Academy – Desired
What we offer:
👩⚕️ Health and Life Insurance
💻 Internet reimbursement
🗓 Accenture days! 3 additional vacation days
🎂 Birthday leave
➕ On site doctor
💯And more benefits
Belen
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Join Accenture to work at the heart of change. Visit us at www.accenture.com.