Find your fit
A marketing operations career will help you in activating and running the best customer experiences for our clients around the world.
What we do
Delivering meaningful customer experiences is the new battleground for brands and marketing operations consultants. With accelerating complexity, delivering a cohesive brand experience remains elusive. CMOs are looking for expert global partners who can activate, operate and scale marketing programs that deliver increased impact and marketing led growth. CMOs need to drive more efficiency and effectiveness from their marketing investments to demonstrate the effect to both bottom-and top-line financial results.
Sustaining this growth requires a new operating model one that is anchored around the customer and driven by intelligence to deliver exceptional experiences across the enterprise.
Marketing Operations managed services include:
Next generation content services
Develop, amplify and optimize powerful digital content. Leverage technology to drive operational efficiency, lower costs and improve marketing ROI.
- Content design
- Dynamic content creation
- Content distribution
- Content management
- Scaled analytics
Digital marketing services
Maximize customer engagement, loyalty and brand value while constantly measuring and optimizing channel performance.
- Data-driven planning
- Campaign personalization
- Digital asset management
- Execution and optimization
- Performance dashboard management
Programmatic digital media services
Experience an entirely new execution engine to improve top- and bottom-line results.
- Planning activation and channel optimization
- Budget tracking
- Performance analytics
- Dynamic content creation
- Fraud prevention, verification and viewability governance
Boost digital sales with enhanced product visibility, customer engagement and traffic.
- eContent creation and delivery
- eCatalog design and product evolution
- eMarketing activation and client training
- eStore set-up and optimization
- Digital sales analytics
Accelerate the journey with SynOps for marketing
Marketing operations consultants at Accenture help organizations create intelligent operating models enabled by SynOps—our human-machine operating engine. Powered by data, applied intelligence, digital technologies and exceptional talent, SynOps drives breakthrough customer experiences, tangible business outcomes and viable long-term growth.
Steeped in business process expertise, SynOps for Marketing enables marketing departments to move away from traditional manual data processing to a predictive and proactive mindset — backed by diverse data, advanced analytics and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.
Pairing the power of Accenture’s digital innovation with leading marketing talent, SynOps for Marketing allows people and technology to work together like never before to inform content creation, campaign planning and activation and personalized experiences.
Business outcomes delivered include:
Doubled customer response rate through an optimized and personalized content production and delivery process.
Acceleration in global speed to market for clients across multiple industries. We achieved this by reducing content and campaign development processing time by half.
Increase in asset utilization by developing and executing a more effective digital content management approach.
Growth in digital sales by creating and deploying personalized activation strategies across paid, owned and earned channels.
What we think
Marketing operations jobs in India are focussed on building operations that are ready for the future and make your marketing hyper-personalized, seamless and responsive.
Accenture acquires CreativeDrive to help clients reinvent content production and distribution at speed and scale.
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