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GN - SONG - MT - Life Sciences - 06

Gurgaon Job No. r91328 Full-time
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Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

Job Description

The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Life Science Marketing Senior Manager

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level: Senior Manager| Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 10+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture’s Strategy & Consulting Global Network Song practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include:

•            Develop digital marketing strategy/ campaigns: Liaise with key client stakeholders in the product and solution marketing teams to design strategy for creating omni-channel marketing campaigns that resonates with the company values and brand messages. 

•            Provide Digital Marketing expertise on Content design and campaign execution: Able to provide best marketing solutions related to identification and selection of right digital and non-digital channel based on campaign objectives.  Able to convert client brief and ideation to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization.

•            Lead customer experience assessment and journey design, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe

•            MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.

•            Lead Design & Execution of campaign strategies: Strategizing marketing plans across all channels and devices including business case for use cases driving acquisition and engagement. Designing new campaign strategies and marketing plans across all channels and devices

•            AI solution support: Be aware of the latest AI development in the Life Science industry and be able to work with our teams of personalize solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases

•            Lead Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.

•            Content Marketing Projects: Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.

•            Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams

•            Working in a team of seasoned professionals & using relevant tools to develop business cases, strategic assessments, published written materials

•            Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset

Bring your best skills forward to excel at the role:

•            Apply designing skills for new campaign strategies: Work on strategizing marketing plans across all channels and devices

•            Develop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutions

•            Experience in Next Best Action: Working experience with real time marketing concepts like next best offer/ action, event-based marketing

•            Have experience in CDP tools and platforms. Design and implement GenAI use cases

•            Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

•            Excellent oral and written communication skills

•            Creating and maintaining client relationships

•            Proficient in marketing research and analysis

•            Ability to establish and build on working relationships effectively

•            Ability to solution and budget projects/ engagements for clients

Read about us.

•            Blogs

Qualifications

Your experience counts!

•            MBA from a tier 1 institute with preferably bachelor’s degree in marketing, Journalism, Communications, or a related field

•            Proven working experience (10+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry

•            In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization

•            Experience in working with middle to senior management levels within existing organization / client organizations

•            Experience in implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms

•            Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients

•            Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers

•            Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

•            Working experience on consumer base management campaigns (Upsell/ Cross-sell and Retention)

•            Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.

What’s in it for you?

•            An opportunity to work on transformative projects with key G2000 clients

•            Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

•            Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

•            Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

•            Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

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