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GN - SONG - MT - Hyper personalization - CVM - Consultant

Bengaluru Job No. r91267 Full-time
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Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

Job Description

The Strategy & Consulting Global Network Song Practice | Customer Value Management

Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: The Strategy & Consulting Global Network Song I Areas of Work: Customer Value Management | Level: Analyst/ Consultant | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 2-6 years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy,  thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

  • Deep dive across projects helping CMO organization to drive superior performance through relevance:  You will leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale
  • Use extensive experience of hands-on roles in customer value management, customer lifecycle management: Work across customer segmentation marketing, customer behavior analysis and channel management
  • Design new campaign strategies and strategizing marketing plans across all channels and devices: Lead marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega
  • Develop business case for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing solutions
  • Manage full spectrum of Marketing program execution: Right from strategy definition to technical delivery, wok with real time marketing concepts like next best offer/ action, event-based marketing
  • Design interventions to drive customer acquisition / customer engagement:  Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools
  • Identify marketing process improvement opportunities: Developing business case for campaign strategies, technology solutions, developing / supporting development of martech platform technology

Bring your best skills forward to excel at the role:

  • Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment: Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques
  • Use strong analytical skills with the ability to drive results-oriented decisions: Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
  • Ability to use insights for campaign and strategy optimization

Read about us.


Your experience counts!

  • MBA from a tier 1 institute
  • Overall experience of 4+ years with at least
    • 4+ years of experience in Customer value management (customer lifecycle management)
    • Experience in Pega Marketing/CDH designing decisioning strategies and channel management
    • Hands on experience in developing customer Journey specific campaigns and offers
    • Experience in working with Mar-tech tools such as Adobe campaign, Pega decisioning, SAS etc.
  • Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls and technology
  • Understanding of Marketing processes and operating model
  • Experience in working across multiple industries

What’s in it for you?

  • An opportunity to work on transformative projects with key G2000 clients
  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit

Accenture Global Network Song  | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

What people are saying about us

"Best Company to work with"

Current Employee - Software Test Engineer in Bangalore


Pros: best work place, flexible timing, work from home

Cons: Work life balance depends upon the project. Full Review



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